NGX

The newly renovated Hall of Champions at BC Place will be a reverential space dedicated to inducted members to the BC Sports Hall of Fame. This multi-purpose space will need to be versatile as it will be the key destination for members to see themselves within the hall, for visitors to learn about inducted members, and for hosting VIP events at the space. The photos of the inductees will be featured along the side walls of the hall, between cases that house the relevant artifacts. If visitors are curious to learn more about the inductee, they will proceed to the back wall where there will be a touch-screen interactive display to learn more.

The Exhibit
Working with Kei Space and 3 Dimensional Services, the exhibit will be created from two 46 inch multi-touch touch screens built into a custom cabinet at a drafts table arrangement. The two units displayed beside each other to create the illusion of one larger table. The hardware will be multi-user, allowing 2 independent users per screen, thus 4 at the combine 2 unit table. There will also be a ceiling-mounted projector to display digital content on the back wall of the gallery, to draw attention through to the Hall of Champions, from the front entrance.

Visitor Experience
The visitor experience will allow users to find profiles of inducted members, as they appear on the walls of the hall; however once found, they will have access to a greater depth of information and engaging content. While the static wall will feature photos, names, and 1 brief description, the interactive table will feature a Virtual Yearbook of athletes. The intent is to showcase the full story of the athlete, from the official story to the personal memories and inspirations.

Search or Explore
The engaging software will be designed to encourage visitors to explore in a few different ways, to allow for various learning styles, and the variety of the demographics of the target audience (from school aged children to VIP event guests). Key interaction methods will be:

• Explore: for the ‘gatherer’ of information to learn by following what interests them on the screen in a non-linear exploratory fashion
• Search: for the ‘hunter’ of information to specifically search on a key word or name.

Athlete Profiles
The yearbook will include a depth of information to encourage visitors to get to know the inducted athletes better. When viewing the Virtual Yearbook, the visitor could view an inspirational quote from the athlete, a video of the athlete in action, and even list their mentor as they were developing as athletes. The featured photos and videos may include official portraits as well as sports action shots and photos from the day they were inducted into the Hall.

MacDonald Island Park is a family friendly destination that is at the heart of the community for Fort McMurray, Alberta. The park consists of a Golf Club, an Aquatic Centre, and a Leisure Centre, with future plans for a stadium. Referred to as ‘Your Island Playground’, the park is as a hub of local activity for residents and visitors. Working with Margot McLaren Art + Design and 3DS, NGX will provide a touch screen and video wall exhibit for a “Legacy Wall” that allows visitors to explore the story of the MacDonald Island Park. The exhibit will open in time for New Year’s Eve!

The Exhibit
Technology will provide an opportunity to showcase community spirit – through an engaging and exciting digital interactive experience. The “Legacy Wall” will be installed in a busy corridor within the Suncor Leisure centre, to ensure excellent exposure to the intended audience and engage the natural curiosity of the pedestrian traffic that will be passing by. The exhibit will consist of 8 x 40” LCD monitors that are driven by two 42” LCD touch screens.

The Video Wall Experience
The panoramic nature of the video wall screens lends itself to a visually compelling scene. This scene has been created with a colorful collage treatment with a strong base in community and recreation, including people, activities and elements from the recreation centre (waterslide, curling stone, skates, basketball, landscape, and building). Featured images will pop up in playful ways within composite landscape, such as a special events stage, on a sign held by a mascot, and even on a hockey puck!

The Touch Screen Experience
The interface design will make it easy to explore the Community Photo Album, Special Events and Donor sections. Media can be explored in a linear way by scrolling through sequentially with arrows, or in a non-linear way by searching with an on screen keyboard or making use of a prominent tag cloud. The interface design is a whimsical sunny sky, with puffy clouds and playful signs.

The Marriage of the Screens
While engaging with the touch screen interface, visitors will be able to press a “like” button on each image. When a visitor ‘likes’ a photo, the video wall will display a burst of energy from below and that photo will appear. This will connect the touch screen with the video wall above. Once the photo appears on the video wall, it will hang for a few seconds, and then ‘fall back’ to the touch screen. It will appear to the visitor or passersby that the ‘liking’ of this photo indeed triggered the effect; this will encourage visitors to explore further and like more photos.

As part of Science World’s large scale renovation project, Science World has planned a new exhibit gallery at the front entrance of the building. This new “Our World” gallery focuses on human interactions with our natural world. In particular, the gallery communicates a strong message of environmentalism, sustainability, and community awareness for positive impact. The 2,000 square foot full exhibit includes 6 exhibits, which will be collectively managed by Science World Special Project’s team. NGX Interactive, with our exhibit fabrication partner, 3DS, has produced 3 of these exhibits:

Water Cannon Game
This game allows visitors to visualize water conservation with a fun and engaging water cannon game. Visitors shoot their water cannons at roving targets within three zones of the backdrop: Agriculture, People, & Industry. If they aim well, they can make the game last longer, as the water is used but not wasted. The lesson of the game is that we do need to use water, but we should use it wisely.

Recycle or Trash Game
This game allows visitors to test their recycling knowledge with props that are tagged with RFID tags. Visitors will sort the recycled objects into one of two bins: recyclable or non-recyclable. A RFID reader will detect the objects with RFID antennae within the cabinet. The game will report on the success of their choices, and provide useful tips for recycling as a takeaway message. This lesson helps visitors in subsequent visits to the game, and in real life!

Water’s For Dinner Game
This game allows visitors to visualize the water consumption of food choices. Visitors use a touch screen to drag their food choices onto their plate. Once the food is chosen, visitors can see how much water is needed to produce that food – as shown visually through the number of physical bathtubs that dynamically fill up. The lesson of this game is that since 70% of all fresh water is used for agriculture, people can have a positive impact on water conservation with their food choices.

The City of Burnaby’s “Burnaby Village Museum” is a family friendly destination where visitors can step back in time. The 1920s era village is a combination of heritage and replica buildings on a 10-acre site. The village includes a tram stop, blacksmith, apothecary, schoolhouse, farmhouse, and church. The carousel pavilion, a destination within the museum, features a restored 1912 carousel. The Carousel was brought to Burnaby Village Museum in 1993, after being purchased and restored by a volunteer group, the Friends of the Carousel. The restoration of each of the 39 horses was funded through sponsorship, with each horse named by their sponsor. NGX Interactive, with our exhibit fabrication partner, 3DS, will provide a touch screen exhibit that allows visitors to explore the story of the Carousel and its horses.

The Exhibit
Technology will provide an opportunity for parents and children to explore and learn more about the carousel, its history, and the story of the horses. Touch screens will be housed in an exhibit that befits a museum of this era and works with the visitor flow of the space. Each panel will be decorative millwork with detailing that reflects the time in history. The kiosk will help to extend and deepen their experience of riding the carousel, and help to build their appreciation for the horses as artistic and cultural artifacts.

The Story
Information on each horse will include:

• Each horse’s name, and origin of the name
• The name of the donor who restored the horse
• The design features of each horse, including the style of horse
• Before and after photographs of the horse, highlighting the restoration

Other highlighted information will include ‘did you know’ facts about the museum, its history, and current events.

The Visitor Experience
Visitors will spin the onscreen carousel to explore and select their horse of interest. When a horse is selected, the carousel moves to the background, leaving the selection as the center of attention. The software will be built for multiple visitors to interact with the carousel at one time. One visitor can explore photos and narrative of the restoration of a horse, while another learns about the horse’s sponsor including how the horse was named. New vocabulary terms can be discovered via inset bubbles, while visual details can be studied with a magnifying glass. Visitors can even vote for their favorite horse, with a ‘like’ button that neighs in appreciation.

Social Media
Two ePostcard terminals will be included in the exhibit. These terminals allow visitors to create an ePostcard with their favourite carousel horse and share it with their friends and family!. The ePostcard function is a natural extension of the current experience where parents take many photos of their children with their favourite horses. By using the ePostcard terminal to take a photo, they will be able to create a digital takeaway that they can share with friends and family by email and social media. Thus, the museum would harness the power of user generated content to spread the awareness of the carousel to other potential visitors. Each recipient of the ePostcard would be reminded of the family friendly fun destination and encourage repeat and new visits.

Working with the Comox Valley Economic Development Society, Aldrich Pears Associates, and 3 Dimensional Services, Netgenetix Media will supply consulting services, interactive technology, and software and multimedia development for the Vancouver Island Coastal Discovery Centre. The anticipated audience will be primarily Canadians, with 50% of visitors from BC. This number includes a high proportion of anticipated visits from Comox valley locals. Thus the centre, and correspondingly the technology, needs to serve this broad audience, while actively engaging the local community. The interactive technology will do this with relevant information and impactful imagery that instills locals pride and captures the imagination of all visitors.

The full visitor experience to the centre includes themed exhibits relating to recreation, ecotourism, and conservation. The island overview exhibit is the centerpiece of the main gallery, with a 55-inch Interactive Touch Table that allows multiple people to interact with the touch surface at one time. The goal of this exhibit is to introduce the diverse landscapes, tourism activities, communities, and cultures of Vancouver Island and encourage visitors to explore them. The centre serves as a gateway to the island, while the table will be the “Window to the Island” – a virtual window to the community. It should be a way to discover and experience the Island virtually. The idea is for visitors to have fun, learn something, and be motivated to stay longer in the region, and spend more while they are there!

Knowing that the touch table will be at the center of the interpretive exhibit space, the table will focus on interactive fun, visitor engagement, and scenic photography from Tourism BC. The touch table content will echo the thematic landscape of the full exhibit space: ocean, alpine, forests, and agriculture. However, the touch table will take these themes in a different direction – through digital wow factor, innovative content, and visitor engagement. Visitors will be able to discover the island through the visuals on the table, and be inspired to seek their island adventures.

Visitor Experience – Discovery
As the visitor approaches the table, they notice an enticing mosaic of individual photos that combine to create mesmerizing visual impact. The mosaic is animating slowly and fluidly, drawing the visitor in to interact with the images. The overall effect is visually appealing from a distance as well as up close at the table. The mosaic image is a thematic landscape that echoes the themes of the full exhibit space: ocean, alpine, forests, and agriculture. The 4 large mosaics correlate by virtually representing a wave, a mountain, a forest, and a community. The individual photos that comprise the mosaic correlate to these exhibit themes as well. During inactivity, the mosaic will animate for movement, interest, and to entice interaction – including an animation to show what would happen if someone touches the table surface.

Visitor Experience - Exploration
As a visitor touches the table, their personal window appears to allow exploration of the images. The personal window is resizable and interactive. Images will be selected for their wow factor, regional relevance, correlation to theme, and photo quality. Once a visitor is done looking at a photo, they can close their personal window to go back to exploring on the large surface of the table, or they can continue to explore within their personal window.

Visitor Experience - Inspiration
Periodically, the background image of the table will change from the animating mosaic to one large photo that fills the entire background screen of the table. The image will stay on the surface of the table for a predefined length of time, and then will fade back to the mosaic imagery. This hidden surprise will be triggered by user interaction, with a “love it” vote for a popular image. The effect of this surprise will be to engage visitors in the larger collective experience of the other visitors at the table – and to utilize the full size of the table for select stunning imagery.

By focusing the visitor experience at the table towards eye catching visuals and inspiring imagery, the software concept encourages visitors to get inspired – without inundating them with too much information. The visuals speak for themselves – and let visitors explore, discover, and prepare themselves for their island adventure.

The Gulf of Georgia Cannery, located in Steveston, BC, is a family friendly destination that commemorates the history of Canada's West Coast fishing industry from the 1870's to the present. Working with Parks Canada, Gulf of Georgia Cannery, and 3DS, Netgenetix will provide 2 bilingual digital interactive exhibits for the Gulf of Georgia Cannery National Historic Site.

Visitor Experience - Fishing Issues Story

The Fishing Issues Exhibit will be a literal and figurative “can of worms”, a freestanding exhibit that will house two 42 inch LCD touch screens. The learning experience will focus around fictional characters that will reveal interesting industry facts on screen. The key industry facts, known as “Wow Facts”, will be presented as speech bubbles animating from each of the characters. Visitors can align themselves with a character that resonates with them and follow them exclusively to learn more on the industry. The experience allows for multiple layers of information; if interested, they can drill down deeper on a Wow Fact; featured narrative will include:

• Historical Background
• Conservation
• Politics of Fish
• Sharing the Catch
• You Can Make a Difference

Visitor Experience - Building Evolution Story

The Building Evolution Exhibit will house a 32 inch LCD touch screen within a display that matches the look of the existing physical models at the cannery. Of the original 6 physical models, the cannery will be removing 4. Of the 2 remaining models, 1 model will be a physical model of the current site map, and 1 will be a digital model. The touch screen will be a digital version of the evolution of the cannery building over the past century. The eras include:

• Pre-1870 Before Steveston
• 1900s Steveston’s Monster Cannery
• 1930s Hard Times
• 1940s Herring for the troops
• 1970s Expansion and Reduction
• Present day – including a prompt to visit the physical model beside

Netgenetix Media is proud to announce a new project to provide interactive technology  and software to the Richmond Olympic Oval. Touch screen and social media technology will further the Oval's marketing goals, improve the visitor experience, and help elevate this world-class venue to new heights.

The Richmond Olympic Oval, home to long track speed skating during the 2010 Olympic Winter Games, is a sport and leisure destination in Richmond, BC. The innovative sporting complex is situated on the banks of the Fraser River across from the Vancouver International Airport and 14km south of downtown Vancouver. It serves local community recreational users as well as high performance athletes. Facilities include:

• 23,000 sq ft Fitness Centre
• 2 Olympic sized ice rinks
• 22 badminton courts
• 14 FIVB regulation volleyball courts
• 6 FIBA regulation basketball courts
• 3 FIFA regulation indoor soccer fields
• Indoor rowing & paddling centre
• LifeMark Sport Rehabilitation Centre

Netgenetix interactive technology will engage visitors at the site, provide visitors with useful and valuable information, create positive brand association, and spread the message online to other potential visitors. Technology includes Social Media Terminals and a Glass Touch Wall Unit.

Social Media Terminals

The social media kiosks will provide an engaging visitor experience for all ages. Visitors will be able to create Sports card or video ePostcard messages. Featured sports include: Basketball, Soccer, Volleyball, Hockey, & Table Tennis. Visitors will share their ePostcards online to friends and family which will promote the Oval to potential visitors. Richmond Oval will be able to track terminal usage and website activity to gauge program impact.

Glass Touch Wall

The Touch Walls are large, detached, digital touch screens that display engaging interactive content on a vertical glass surface. Visitors interact with the content by touching their hands across the single-touch surface. The Richmond Oval will feature venue information and event highlights on the interactive map and dynamic calendar. Richmond Oval staff will have editing capability via an online content management system.

Netgenetix Media is proud to announce its collaboration with BC Hydro for a Power Smart promotional event. The Power Smart event is a 4 day marketing stunt that features 2 'condo cubes' set up in TD Square to showcase an energy efficient living environment versus a non-energy efficient environment. Each cube not only contains appliances but also people living inside them, demonstrating contrasting living styles: 'efficient' vs 'conventional'. Netgenetix Media has supplied exterior touch screen technology which allows on-lookers to learn more about the event, its message, and be inspired to make positive change as individuals and as well as a collective group.

Event goals include:

• Awareness
  • Increase the visibility and consumer awareness of Power Smart initiatives
  • Extend communication with consumers online via Twitter and the Power Smart website
• Engagement:
  • Attract people to the cubes to help them understand the stunt
  • Provide a simple and fun interactive touch-screen application to engage visitors
• Education:
  • Make energy use more tangible for BC residents to encourage power conservation
  • Promote the positive impact of switching to Energy Star products and Power Smart habits.
•  

Netgenetix Media designed and developed the interactive technology component of the stunt. 2 large display screen TVs are mounted on the interior of the glass wall of each condo cube. The display is attractive, with a vinyl skin to complete the 'Power Meter' look. The top screens in each cube condo display power usage on a large power meter, as well as live feeds of tweets from the actors within the cubes, and impact messages about their power savings. Meanwhile, the bottom screen is an interactive educational touch-screen. Visitors touch the glass to engage with the interactive living room on the screen interface. Through this experience, visitors convert appliances to Energy Star, see how much energy they would save, and learn about Power Smart habits.

Event details include:

• Location: TD Square, located at Georgia and Granville Streets (near the skytrain entrance), Vancouver, BC
• Schedule: The event runs October 6 to 9th from 6am until 10pm daily until Friday at noon)

If you are interested to learn more about this event, please read BC Hydro's press release and watch the segment from yesterday's Breakfast Television.

About BC Hydro

BC Hydro is Canada's third largest electric utility, serving more than 1.8 million customers. BC Hydro generates power with a view to keep it affordable and respect British Columbian?s social and environmental values. The Power Smart program aims to promote energy conservation through energy star products and responsible consumer behaviour.

Netgenetix Media is thrilled to announce its collaboration with Aldrich Pears for the National Capital Commission's Capital InfoCentre project in Ottawa, Ontario. The project focuses on a redesign and revitalization of the Capital InfoCentre (CIC), a visitor center that is adjacent to Parliament Hill.

While Aldrich Pears is leading the concept development process, the two technology sub-consultants, T4G and Netgenetix, have been engaged to provide technology guidance on web development (particularly mobile applications and transactional software) and interactive gesture-based media displays and software, respectively. An internal (NCC) IT team manages the NCC & CIC websites and staff workstations.

The goals for the technology include:

• Communicate informational and interpretive content about the Capital Region
• Facilitate collaboration between visitors and staff
• Convert information 'hunters' to 'gatherers'
• Extend the interaction between visitors and the CIC by enabling a feedback loop
• Engage both adults and children in technology to encourage exploration

The themes for the technology will align with John Falks Experience Types

• Explorer- I am curious and open to possibilities
• Facilitator - I'm with a group that has specific needs
• Professional / Hobbyist - I'm interested in a specific topic
• Experience-seeker - I'm here for the Capital experience
• Pilgrim - I'm here to capture the essence of what Canada is all about

Interactive technology would be integrated into the design concept of the exhibit and the architecture of the space. Possible gesture based technology solutions include collaborative touch walls, epostcard social media booths, exterior glass touch surfaces, multi-touch tables, and mobile application downloads.

About Aldrich Pears

Aldrich Pears plan and create compelling visitor experiences that captivate the imagination and invite learning. Their goal is to inspire meaningful interaction, engaging visitors in the world around them, fostering lifelong learning and investigation. Based in Vancouver, they work with international clientele to plan and design cultural attractions including museums, science centers, interpretive centers, aquariums, zoos and themed attractions.

Netgenetix ePostcard technology was featured at numerous local events over the past few months. The ePostcard and video terminals are interactive displays that allow visitors to share messages via social media.  Recent events include:

Chapters Indigo

The Chapters Store at Robson and Howe hosted a Twilight Eclipse Premiere Party on June 30, 2010 to celebrate the Eclipse Movie Premiere. Eclipse is the third movie in the series based on bestselling Twilight Saga by Stephenie Meyer. Chapters hosted the event on behalf of Chapters and Cineplex. Netgenetix provided both a photo ePostcard and a video terminal to the evening event. Custom graphic design with the Twilight theme was highlighted on the terminal casing, the touch-screen interface, and the corporate mini-site.

Langara College

Langara College featured ePostcard technology at two events this fall:

• Welcome Back Day for students - Sept 15th, 2010
• Community Outreach Day and Langara Alumni Reception - Oct 14th, 2010

The photo and video ePostcards allowed students and alumni to share their experience at Langara College with their friends and family back home. This sharing encouraged click throughs for recepients back to the Langara website for visitors to learn more about the recent rebranding and strategic plan.

About Social Media Kiosks

Visitor Experience

The ePostcard terminal allows the visitor to customize their message with their photo, name, and message, while the video terminal allows the user to record a video message. The terminals include a touch screen interface to allow visitors to share their ePostcard or video to friends and family via email; recipients click through from a branded email to a corporate mini-site to view the user generated content. The content can also be shared from the website via social media.

Client Experience

The ePostcard Terminals operate on proprietary software and include a template-based corporate mini-site to distribute the user generated ePostcard content. Social analytics can be collected at the terminals and on the website to track usage, sharing and demographics.

In 2007, as a newly formed organization, Potential Squared worked with Netgenetix to develop their brand identity. The project incorporated all facets of their brand, from logo design, to print collateral, to website design and development, thus brand synergy was a critical element of the project. The design elements were symbolic of the brand message, with symbols of gardening and growth to convey success and creativity, while the professional corporate feel represented a trustworthy and established company.

Since that time, Potential Squared has evolved; while they still represent growth and success, they are now more accurately described by passion, energy, fierce conversations, restless dissatisfaction, and personal engagement. This evolution of Potential Squared’s brand inspires the need for the new website design project to convey who the people are behind Potential Squared: engaging, ambitious, confident, informal, unconventional, insightful, curious, and intuitive.

The key themes of Potential Squared brand are:

• Refreshingly Direct (engaging, direct, on point, personality, assertive)
• Return on investment (commerciality of effect on business)
• Fun to do business with (rewarding personally as well as professionally)
• Passionate for cultural difference (global but flexible; not one approach fits all)
• International presence (local but cosmopolitan)
• Balance (Edgy but corporate, quirky but professional)

"Our underlying principle in everything we do is that of “Refreshingly Direct”. We don’t shy away from giving our opinion – we will give you honest feedback in all situations – even when your colleagues or other partners shy away from doing so. We encourage your leaders and managers to step out of their comfort zones, pushing them to be better leaders than they believe they could be. …We are experts in presenting ourselves. We are about experiential learning. Our website needs to represent this’ Annalisa Hunter, Director, Potential Squared

The fresh new design will have a much stronger emphasis on creative visuals rather than paragraphs of text. Website communications objectives include:

• Appeal to Broader Range -  Auditory, Visual, & Kinesthetic
• Inspire Visitors to Feel Something - What does the website inspire you to do?
• Explosion of energy and movement - slightly informal unconventional delivery
• Engage Audience With Tone - conveys how the people are in person:
• Make value proposition very clear - Voice, Relationships with purpose, Directness
• What is their geographic coverage: Footprint, Breadth, Depth, Presence

About Potential Squared

Potential Squared are a consulting, training and development company specialising in driving increased business performance through the assessment and development of commercial behaviour.

Netgenetix Media is proud to announce its collaboration with the City of Kamloops for a research visit by the Canada Winter Games evaluating committee. The City of Kamloops received the evaluators for the 2015 Canada Winter Games on August 10th, 2010. At this event, representatives from the City Of Kamloops showcased the city, its sporting venues, and its plans for hosting the 2015 Canada Winter Games. This showcase included a presentation on how Kamloops would use interactive technology to enhance visitor experience at the Games, and bring cutting-edge products to the 2015 Games.

Working with the City of Kamloops and its marketing partners, Netgenetix Media supplied a Portable Touch Wall with customized, interactive content for the one-day event. The Interactive Display featured an engaging and dynamic touch-screen map of the possible venues and proposed athlete’s villages. Highlights included venue information communicated with photos, illustrations, and videos, as well as an interactive calendar of events. The City of Kamloops team incorporated the Touch Wall and the venue map and calendar into their pitch to the evalutating committee.

Netgenetix Media used its experience garnered from working with a variety of agencies and organizations during the 2010 Olympic Winter Games to provide the City of Kamloops with innovative, interactive solutions to successfully market the City of Kamloops as a world-class sporting event city.

About City of Kamloops

Kamloops, BC is Canada’s Tournament Capital, and has the hospitality, support infrastructure, and facilities to host major sporting events. Kamloops has successfully hosted hundreds of Provincial, National, and International events over the past 15 years, for sports of all kinds. Each year Kamloops draws thousands of spectators, sporting participants, and officials to their world-class sports facilities. In 2009, Kamloops hosted over 100 tournaments, cultural events, and sport-related conferences including 175 international officials for the VANOC anti-doping symposium.

Netgenetix Media is proud to announce its collaboration with the BC Sports Hall of Fame to bring interactive BC sports exhibits to communities in BC. The installation of the new roof at BC Place provides the BC Sports Hall of Fame with a tremendous opportunity to showcase the stories of BC's incredible sporting accomplishments with the entire province. The BC Sports Hall of Fame Community Experience consists of artifacts displays, sport images, moving images and activity stations. Now due to a new partnership with Netgenetix Media, the BC Sports Hall of Fame Community Experience will be able to provide a unique sport based souvenir.

"Our partnership with Netgenetix Media provides the BC Sports Hall of Fame with high impact interactive experiences and is the ideal way for us to continue our vision of Honouring the Past and Inspiring the Future during this unique time in our organization's history" shares President and CEO Sue Griffin, "British Columbians have been visiting the BC Sports Hall of Fame for decades, now it is our turn to visit the great communities of BC."

Of the partnership Netgenetix CEO Leigh Byblow says, "We're thrilled to see our social media technology used to promote the BC Sports Hall of Fame. The hall is an amazing place for athletes of all levels, and to know that our Sports Card Creator system will help the dream of athletic excellence reach deeper into the minds and hearts of these determined people is inspiring to all of us at Netgenetix."

Netgenetix Media will be providing the BC Sports Hall of Fame with interactive and experiential technologies to enhance a variety of outreach events. To name just a few:

Canada Day celebrations at Canada Place: July 1, 2010

The July 1st Canada Day celebration at the Vancouver Convention Centre will prove to be an exciting event to debut the BC Sports Hall of Fame's new interactive exhibit. This exhibit was developed in collaboration with BC Soccer and the Government of BC's 'Act Now' program, which encourages healthy living through physical activity.

Large scale exhibit at the Pacific National Exhibition: Aug 22-Sept 6, 2010

2010 marks the PNE's 100th anniversary, and Netgenetix Media and the BC Sports Hall of Fame are excited to be taking part. Open from August 21st to September 6th, the PNE expects over one million visitors, and the BC Sports Hall of Fame invites each of them to visit their exhibit, which will highlight historic events and moments in BC sport. Netgenetix Media and the BC Sports Hall of Fame are proud to be honoring the past and inspiring the future.

BC Sports Hall of Fame's annual Banquet of Champions: Sept 16, 2010

The BC Sports Hall of Fame will be hosting their 42nd annual Banquet of Champions at the Vancouver Convention Centre, during which nine individuals and one team will be formally inducted. Induction recognizes excellence in sport, contribution to sport and the impact on sport in British Columbia, in the categories of athlete, team, builder, and pioneer. Interactive media displays will aid in the celebrations, allowing attendees to get hands on experience with the inductees and their accomplishments.

About the BC Sports Hall of Fame and Museum

The BC Sports Hall of Fame, a non-profit society, is the 'go to' organization for BC sport heritage. For over 40 years, we have honoured BC's teams, builders, athletes, pioneers, and media through the annual induction ceremony, The Banquet of Champions. To date 310 individuals and 52 teams have been inducted onto the BC Sports Hall of Fame. The collection of the BC Sports Hall of Fame and Museum includes over 25,000 artifacts and 20,000 archival documents representing 100 years of sporting accomplishments in British Columbia. In everything it does, the BC Sports Hall of Fame honours, educates, and inspires through the Hero In You© educational program.

Netgenetix is thrilled to collaborate with Telus World of Science for a special event this Friday, June 18th. This partnership builds of the legacy of successful collaboration for interactive educational games that were developed by Netgenetix for Science World’s Bodyworks exhibit and Engaging Science program. These games were a hit with the audience and won the Exploratorium Museum of Science's Award for Top 10 Cool Educational Sites!

Science World After Dark is an adults-only evening that includes an interactive Improv Show, a creative Adult Science show, a beer and wine bar, and full access to the building’s galleries and special exhibits. The events will be held once per month throughout the summer. The evenings are designed to promote Science World as a place to engage, learn, and play, for adults as well as children.

Netgenetix is providing 6 ePostcard terminals to the event on June 18th:

• 2 video ePostcards: using an engaging touch-screen interface, visitors record a video message to share with family and friends by email and social media.
• 2 photo ePostcards: visitors select their favorite Science World photo, take their photo and type their message to personalize their ePostcard before sending.
• 2 Sportscard ePostcards: visitors take their photo, select their sport (football, soccer, baseball, or hockey) and enter their stats. From the website, they can print off their sportscard as a keepsake of the event. 

Recipients of the emailed ePostcard messages will click through to view their message at a Science World mini-site. From the website, they can further share their message with social media or click back to the Science World website to learn more about future events and current exhibits.

The benefits of the collaboration for this Friday’s event include:

• Provide engaging interactive experience for visitors at the event
• Build awareness for Science World for adult audience that receives ePostcards
• Collect data metrics on use of terminals and sharing via social media
• Build opt-in email database of attendees to the Science World After Dark event
• Drive visitors to the Science World website to learn more about the museum
• Generate user-created unique content of visitors having a fun time at the event
• Promote current exhibits (Treasure) & upcoming exhibits (Bodyworld)

Advance tickets can be purchased or tickets can be purchased at the door. To learn more, visit Science World After Dark. Come on out for a fun evening of interactive entertainment.

Netgenetix Media is proud to announce its partnership with the BC Soccer Association to bring interactive soccer exhibits to the BC Soccer World, a feature zone at the Canada Day celebrations at Canada Place festivities on July 1st. BC Soccer World is a team effort between BC Soccer, Canada Place, community partners KidSport (Sport BC), ActNow BC, SportMed BC, the BC Sports Hall of Fame and Washington State Youth Soccer, and sponsors Ubisoft, Netgenetix, EarthSport and the Williams Health Group.

The event will transform the Exhibit Hall B under the iconic white sails at Canada Place into a soccer zone of fun, fitness and friendship with a center court surrounded by several activity zones. With an expected 175,000 attendees this year, the July 1st Canada Day celebration at Canada Place will prove to be an exciting event to debut BC Soccer World.

BC Soccer World has partnered with Netgenetix Media to showcase soccer-themed digital media at the event. An interactive glass touch wall will allow visitors to learn about BC Soccer World and its partners in an entertaining, interactive and informative manner. A green screen video postcard experience will allow visitors to become a part of the action, enabling them to create a video of themselves engaged in dramatic soccer action with players from around the world. Visitors will then upload their video to the web and share it with their friends and families via social media.

BC Soccer is the largest provincial sport organization (PSO) in BC and the third largest soccer specific PSO in Canada. It believes in the power of soccer and looks to develop the game by emphasizing its benefits of active and healthy living while supporting its member clubs, districts and leagues to strengthen and unite their local soccer community.

"We are very excited to partner with Netgenetix for BC Soccer World as part of the Canada Day at Canada Place celebration. Merging their exciting interactive technology with the universal passion of our global game is an opportunity we simply could not pass up.” Bjorn Osieck, Executive Director BC Soccer Association.

On April 1, 2010, Netgenetix Media celebrated our 10 year anniversary! We’ve come a long way in 10 years from our inauspicious beginnings as a small web business. Our recent successes with our digital interactive technology displays during the Vancouver 2010 Olympic Games was an excellent way to mark this milestone.

We also decided to have some fun as a team, as we believe that a team that plays together stays together – and stays innovative, creative, and collaborative.

The team worked together to plan 3 surprises for our CEO:

• a retrospective video that highlighted the journey the team has been on the last 10 years, as well as the many outtakes from our testing process with our personal video terminals. It is amazing how many laughs a team can have from testing their own product!


• a yearbook that featured congratulatory messages from key clients, vendors, and collaborators – as well as humorous team bios and candid photos. Many thanks for all the heartfelt messages - and for helping to keep the yearbook a surprise until the big day!


• 12 symbolic gifts that were each presented by a different staff member to tell a story and reflect on 10 years in business. They were gag gifts, but with the most sincere of sentiments.

These gifts and reflections included:

• ‘Entrepreneur’s Magazine’ as a symbol of the start of this journey. It takes great courage and gumption to be an entrepreneur.
• Funny little people figurines – to symbolize how the business flourishes with the ‘right people of the bus’ – without the team, there would be no Netgenetix.
• A skipping rope as a reminder of the hoops that we have all had to jump through on our way to success.
• A Yo-yo , as you have to learn new tricks, and sometimes tricky new talents, to survive in business.
• A box of band-aids, emblazoned with the message ‘keep calm and carry on’, to symbolize that the 10 years haven’t been easy, but when you learn from your mistakes, it makes you stronger. You just have to pick up and keep going.
• A lego set of a helicopter to show that you can have fun at work when you can build cool things together as a team.
• Guitar key toppers (keytars) to symbolize how business flourishes when there is a balance of work and personal life, since our CEO, Leigh, has learned to play the guitar in the last 3 years.
• ‘Speech bubble’ sticky notes to represent the importance of all the intense discussions and enlightening conversations – and the role that they have played in shaping Netgenetix’s future.
• A tape dispenser that is shaped to be a women’s high heel shoe to show how business has flourished with a balance of men and women in the office.
• A laptop light to symbolize the bright ideas (and long nights) that have made Netgenetix what it is today.
• A bell hop bell to symbolize how the key to success has been learning to delegate!
• A hammer decorated with flowers to symbolize the process of building a strong company – and how that company flourished when we ventured into the physical realm with our tools and creativity!

As represented by the Netgenetix tree in our branding: ‘Don't be afraid to go out on a limb. That's where the fruit is.’ (H. Jackson Brown Jr.)

The Olympic and Paralympic Torch Relays of the Vancouver 2010 Games set the stage for the largest event in Vancouver’s history. The touring exhibition featured a elaborate route that the torch would travel throughout Canada. This route allowed people in remote communities across the country to be touched by the Olympic and Paralympic spirit in the lead up to the games. Community celebrations were planned along the Torch route, celebrations that included interactive technology exhibits from major sponsors, including RBC and Coca-cola.

As the host province for the games, the British Columbia government contributed a interactive exhibit that travelled with the relay for all sites that were located in BC. Initially based in a 15x15 tent, and later in a branded trailer, the technology needed to be portable, durable for repeated use over an extended duration of time, and able to be set up in less than two hours. The event dates were October 30th-November 3rd, 2009 and January 20th-February 12th, 2010 and March 6-12, 2010. The tour ended with a 24 hour celebration in Robson Square on March 12, 2010.

Working with Pace Group, Netgenetix was the interactive technology provider for the British Columbia government. The exhibit for the Province of BC focused on interactive technology that would encourage visitors to feel part of the Olympic and Paralympic experience. People could record personal video messages with the theme ‘Welcome the World to BC’ for the Games. Our video terminals featured an engaging touch-screen interface and were mounted at variable heights to allow for access for a range of individuals including children and the disabled.

These messages helped people demonstrate the pride of the home province to visitors from around the world. The best of the recorded messages were later displayed at the center of the action, projected on the side of the Sears building, at the Robson Square Celebration Site. The videos were displayed in front of a map of the province, showing the origin of that particular message. Thus, the video terminals allowed the Province to complement their ad campaign of ‘You Gotta Be Here’ with genuine user-generated content of the same theme!

The exhibit also showcased the beauty of BC with tourism footage of the province displayed on large screen flat panel TVs. The video provided a more traditional technology piece to balance highly interactive terminals, and provided variety and interest for viewers as they walk in and through the tent or trailer. Netgenetix technicians travelled with the tour to provide technical set up and support, as well as playing a role as event representatives to encourage visitors to record their messages. “Thank you for your hard work in preparing for the Olympic and the Paralympic Torch Relays. The software was user friendly, the interface was sleek and the technicians were the best we’ve ever had.” Robyn Jones-Murrell, Director, Conferences and Special Events, Pace Group.

The BC Canada Pavilion is located on the 4th floor of the Vancouver Art Gallery, conveniently adjacent to the Robson Square Celebration Site. The Pavilion serves as a destination for VIP guests, media and general public during the Olympics.

There’s something for everyone here, with a storytelling concept includes 4 distinct experiences for each of the wings of the gallery:

• Immersive Forest - A multi-sensory interactive ‘BC Rainforest’ experience
• Green Energy - A green gallery that showcases the best of BC’s technology
• Digital Media - A new media gallery that highlights digital media innovation
• Reception Space – An elegant hosting space, including a covered outdoor patio.

Working with key partners, Netgenetix Media provided interactive solutions for the Green Gallery:

3D Multisensory Theatre

The 16-seat multi-sensory 3D movie theatre system integrates state of the art sensory stimulation with custom 3D film content. The system highlights included 3D HD film, surround sound, time-triggered scents, wind simulation, lighting effects and vibration. The 3 minute film showcases ?Super Natural British Columbia? by following a BC family through an action-packed day of adventures around town ? shot in the first person perspective through the eyes of the father

Social Media Interactive Kiosks

The epostcard terminals empower visitors with the ability to create digital photo postcards to email them directly to their friends and family. Via a user-firendly touch-screen interface, visitors take their photo, enter their message, and send their Olympic dream postcard

Interactive Glass Touchwalls

The floor-to-ceiling touch-walls create a stunning visual that is also an interactive story of 4 leading edge BC businesses. Content for additional touch-screens includes an interactive floor-plan and a learning module about a sustainable building.

Multimedia Gallery

We were also involved deeply in the adjacent Digital Media room in a project management role. Netgenetix coordinated the content and technology development process involving many high-profile corporations such as Disney, Electronic Arts, Tangible Interaction, Company Policy, CIS, and Rainmaker. The room features a forest of digital light sticks, a timelapse video of the making of a large graffiti art exhibit (large format projection on a wall), and 3 interactive multi-touch cubes. Each of the touch-screen cubes features their own theme for collaborative play: an interactive 4-seasoned "Curious tree", a "play" themed cube, and a "making of" cube that features digital special effects in movies such as Invictus.

The experience of contributing to the BC Pavilion has been a highlight of the games. We encourage all to visit the Pavilion and see for yourself.

The activities at Robson Square's Celebration Site are family-friendly fun, from photo ops, zip line, stages for performers, and a nightly 'Ignite the Dream' show. The square is also a hub for media and business, with live televisions broadcasts from the British Columbia International Media Centre, business programs at the 2010 Commerce Centre, special events at the BC Showcase and skating at the GE Plaza.  Working with key partners, Netgenetix provided technology solutions that reinforce why 'You Gotta Be Here' in BC.

Video Vignettes

The zip line that crosses Robson Square has become a highlight of the activities at Robson Square. To keep visitors amused and entertain while they wait for their opportunity to zip across the square, viewfinders have been positioned along the path of the cue. When visitors look into the viewfinders, they watch promotional videos that showcase the beauty and scenery BC.

These videos, which were created from stock footage, promote eight themes:

• Be here for the snow!
• Be here for our award-winning wines!
• Be here for the peak experience!
• Be here for the Wildlife!
• Be here to make a splash!
• Be here for outdoor adventure!
• Be here for our world class cities!
• Be here for the rush!

'Front of the News' Green Screen Interactive Terminal

This terminal allows visitors to 'See Yourself in the Headlines' with a virtual newspaper theme. The photo experience, with the help of green screen technology, allows visitors to be integrated into the interesting visuals of the generated image. The green screen terminal features 3 photo background options, as well as a flat screen tv for visitors to preview their image. The system then prints their photo within a newspaper themed template for a souvenir of their visit to Robson Square.

Robson Square's Celebration Site highlights the spirit and enthusiasm of this province, and provides a positive experience with the 'You Gotta Be Here' brand for both visitors and hometown folks. It is an opportunity to build on what is known about British Columbia and reinforce the perception of British Columbia as a dynamic, creative, innovative player on the world stage. Netgenetix Media is proud and grateful to be a part of this experience.

Canada’s Northern House is a visitor’s center that showcases the Northern Territories. It is open in Vancouver from December 2009 until April 2010, with the highlight being the Winter Olympic Games in February 2010. The objective of the house is the promotion of the Northern Territories in terms of economic development, tourism, and arts and culture. The exhibit is a multipurpose 2 story space, which will includes a retail space, art gallery, performance space, and hosting venue for events. The location is compelling, on the corner of Hastings St. and Seymour St, in close proximity to Waterfront Station for visitors arriving into Vancouver.

Personal interactive experiences engage each individual in the experience, help people connect to a brand, and hopefully leave the consumer with a story to tell others. Social networking success shows that there is a desire for people not only to ‘live’ the experience themselves but to also connect with others in a shared experience. Working with the marketing and media partners of Canada’s Northern House, Netgenetix Media provided the following digital interactive solutions: 

Personalized Video Message Terminals

The Personal Video Message Terminals allow visitors to record video postcard messages and then send them to friends and family. The video camera is be positioned to capture the background activity of the gallery itself. Beyond novelty, the terminals provide convenience to visitors who want to avoid expensive bandwidth costs to send video messages home from the Games. The friends and family receive a branded email with a link back to a mini-site to view the personalized video.

Green Screen Interactive Terminal

The Green Screen Interactive Terminal provides a video postcard experience that, with the help of green screen technology, allows visitors to be integrated into the interesting visuals. The terminals feature a touch screen interface to select the videos, as well as to send the video to their friends and family. Canada’s Northern House provides 2 video storyline options to visitors – Northern Lights or Create your own Arctic Adventure from 5 mini video clips.

The success of the venue to promote the Northern Territories can be quantified in numerous ways, including volume of foot traffic to the site, sales of merchandise at the retail store, popularity of the site as a hosting and performance venue, and cross-promotion of local art galleries. Additionally, digital initiatives can track usage of exhibits at the venue, collection of visitor data and demographics. However, the best measure of success is the popularity of the gallery with visitors to Vancouver, as evidenced by the perpetual cue to enter the building.

Netgenetix has been fortunate enough to build an impressive portfolio of work experience with key partners via the opportunity presented by the Vancouver 2010 Olympic Games. Examples of our technology solutions can be found at the following events during the games:

• Olympic Torch Relay / Paralympic Torch Relay: Visitors to the Olympic Torch Relay celebration sites recorded messages with our video message terminals at the Province of BC's activation. Visitors from all over BC shared why 'You Gotta Be Here', with featured videos to be displayed at Robson Square during the games.

   

• Canada's Northern House: Our technology at Canada's Northern House include epostcard video terminals, contest terminals, and a green screen 'create your Arctic Adventure' video experience. Visit 602 West Hastings at Seymour.

   

• BC Canada Pavilion: Visitors to the BC Canada Pavilion at the Vancouver Art Gallery can experience a 3D immersive movie experience of a day in the life of a family in BC, learn about innovative green energy technology via glass touch-screen interactive info-graphics, and send a photo epostcard to friends and family.  Watch a sneak preview here. Visit 750 Hornby Street at Robson 

   

• Robson Square: Whether watching videos via viewfinders while waiting your turn on the zipline or having your photo taken for the 'Front of the News' at a green screen photo booth, visitors will be engaged with the buzz of activity at Robson Square's celebration site at Robson and Howe.

Netgenetix Media has leveraged our knowledge of interactive design, web analytics, online solutions, and content development to become a leader in digital interactive design solutions. This natural extension of our expertise to the physical realm provides strategy, creativity, and technology to help our clients reach their customers in new and engaging ways. Our products enable visitors to interact with technology, immerse themselves in an experience, and walk away with a positive impression of our clients' brand.

Netgenetix is thrilled to announce the launch of We Answer, www.weanswer.ca, a website design and development project for the Canadian Red Cross. The project is a collaborative venture with Big House Communications, a Vancouver-based marketing agency, to commemorate the Centennial for the Canadian Red Cross. Netgenetix Media created the website portion of the integrated public relations and fundraising campaign that includes radio, tv, print, and local events.

The Canadian Red Cross is a charity organization that has served locally and internationally for 100 years. Despite its prominence, confusion remains in the eyes of the public as to the role of the Red Cross, its programs, its geographic focus, and its need for public support with volunteerism and financial donations. The goal of this website project is to address this confusion to dispel any myths about the Red Cross, educate and inform the target audience, and engage website visitors to take action. The project focus is on the charity's local efforts in three program areas: Humanitarian Programs, Disaster and Conflict, and Health and Injury Prevention.

All media efforts feature Tragedy as a caller, and the Red Cross as the one who will answer the call. The website takes inspiration from the other media efforts, and is relevant to the campaign's objectives, while optimizing the unique opportunities of the online medium. All media efforts drive visitors to the website for more information.

The website focuses on key themes:

Reinforce CRC's activity locally in BC

Visual emphasis that the Red Cross is an organization that helps in very real, local ways is showcased in an interactive map of program stories. The map provides strong visual impact for the number of stories, and the geographic dispersion of the stories in the lower mainland and in BC. It also offers a dynamic and creative approach to program content.

Increase Awareness of Red Cross Programs and History

An interactive timeline provides a chronological snapshot of personal stories that represent local efforts by the Canadian Red Cross. Visitor interaction is encouraged with an opportunity to 'share your story' with the Red Cross. Archival photos are featured to reinforce the history of the charity.

Continuity with the TV and Radio Ads

The website loads with the final scene from the tv ad, to ensure creative continuity for the two mediums. After 'tragedy' calls, the telephone becomes the main navigation for the site. A notebook falls into place beside the phone, as a natural place to feature the body content of the site. The tv and radio ads are also featured within the site under See & Hear.

Encourage Visitors to Get Involved

The website features four calls to action for visitors to respond and 'answer the call' with the Red Cross: donate, become a member, volunteer, and attend events. Local events are showcased in an engaging visual calendar.

The website was launched June 15, 2009 and subsequently announced at the Power of Humanity event and Canadian Red Cross Annual General Meeting June 16, 2009. www.weanswer.ca

ALS Minerals came to Netgenetix in January 2009 for a fresh perspective on their custom web application, Webtrieve. Webtrieve allows client companies and geologists secure access to their lab results for their mineral samples. The web application was developed by ALS staff over many years, who built a robust system for their active user base. Netgenetix was tasked with providing usability recommendations, a modernized design, and updated technology for the application.

ALS Minerals is a Vancouver business that specializes in analyzing mineral samples for the geology and mining industry. Samples are handled by ALS labs, and then the data is published to a secure site for review by client company geologists. As the target audience of the application is technology-minded and often accessing the site from remote locations, performance and usability are key considerations for ALS.

The engagement with Netgenetix began in January with a thorough Requirements Analysis project. Through a series of meetings and interviews with ALS stakeholders and client companies, coupled with a detailed assessment of the Webtrieve code and site architecture, Netgenetix was able to provide a recommendation for the redevelopment. The deliverables of this project included:

1. Situational Outlook Report
2. Project Scope Document
3. Functional Requirements Document
4. Site Map of Information Architecture
5. Wireframes of Page Templates
6. User Profile Descriptions
7. Optimized User Paths
8. Development Delivery Plan
9. Success Indicators Document

Following on the planning of the requirements project, a web development project began in March of 2009. Essentials of the development project included: redesign of the site for a new modern look-and-feel, redevelopment of the system to convert from ASP to ASP.NET, usability changes that were recommended during the requirements analysis, and improved browser compatibility (from Internet Explorer only to IE, Firefox, Safari, and Google’s Chrome).

The redeveloped Webtrieve was released to select clients in late May. New discussions are now underway for feature upgrades for Webtrieve this summer.

Profiles Global has once again selected Netgenetix Media to develop their online identity and custom software. Profiles Global first came to Netgenetix in 2001 to create the online portion of their business. Their 2001 site was very advanced for the times, with a content management system, distributor management administration, and advanced reporting features, including online assessments for personality profiles. With the advancement in design and technologies in the ensuing 8 years, Profiles Global now has the unique opportunity to once again establish themselves as leaders in their industry.

Profiles Global is a Vancouver based business that provides personality assessments to the Human Resources industry. The assessments are based on DISC theory, which was developed by William Molton Marsden. DISC theory describes individuals by four criteria: Dominance (D), Influence (I), Steadiness (S), and Compliance or Conscientiousness (C). Jobs can also be assessed by the same criteria as people, to highlight the desired characteristics for a particular position. Based on the results of an assessment, companies and HR professionals can suitably match available roles to the most relevant candidates.

The new website will serve multiple target audiences, including assessment takers, client companies, and potential distributors. The clean corporate design will inspire confidence in Profiles Global as a stable, professional leader in the human resources assessments industry. Effective use of color and imagery will reinforce the branding of Profiles Global as a trustworthy and modern organization. The design will be influenced by a renewed logo design, including the tagline ‘Insight that delivers results’. The project also includes the development of print collateral, such as letterhead, envelopes, and presentation folders.

The new client center will be the heart of the site. The client center will service multiple levels of permissions, from assessment takers, to client companies, to distributors, as well as to Profiles Global staff and website administrators. Based on their login, each visitor will have access to the relevant functionality that serves their objectives. Features include: online assessments and reporting, client management, distributor management, email campaign manager, website content management, assessment reports content management, and web analytics. Assessments will be available for multi-lingual audiences as well, initially including Spanish and French, with more languages added as Profiles Global expands internationally.

The website will be built with SEO strategy in mind, to help the site be found by potential audiences. This SEO strategy follows the framework that Netgenetix has developed for their Citrus SEO services. This includes 5 core steps: baseline assessment of current site and competitors, recommendations of strategy and keywords, implementation of SEO tactics, followed by notification of the site to search engines, and a 90-day post release follow up measure of ROI.

Netgenetix Media announces the launch of a new Canadian bridal name change website, www.imamrs.com. 'I'm a mrs' provides a paid service for new brides to manage the marriage name change process. The website is critical to the business success of 'I'm a mrs', as the business is entirely web-based.

The Service

The name change service is available to brides who purchase a membership to the site. Website visitors can also purchase gift cards as a useful wedding gift. Once registered, new members are stepped through a wizard to select which forms are the most relevant to them. They can manage their ‘to do’ list of forms within an editable checklist that allows an at-a-glance view of all the forms for that member. For each form, they can download a pdf that auto-fills with their personal details; once downloaded, they print it off and submit it by mail.

Administration Tools

Zowie CMS is integrated with the website to allow the staff at 'I'm a mrs' to easily update the content to the site. A newsletter email marketing tool allows 'I'm a mrs' staff to promote the website to the bridal community. Membership accounts are managed with an online tool that enables administrators to manage and communicate with their subscribed members. A Document Management System (DMS) allows staff to add to and maintain the marriage name change documents.

Creative Design

Brand synergy across marketing efforts, including logo, print, and web design, was a critical element of the project. The creative design was a collaborative process with Mozez of Wrench Creative. Design work began with the logo as the visual anchor of the brand. The website design is modern and minimal, while also playful and stylish.

Citrus SEO

Citrus SEO, Netgenetix Media’s professional website search engine optimization service, was an essential element of the project to ensure that the website is visible to potential brides. SEO strategies include evaluating SEO opportunities left vacant by competitors, making effective use of content keyword seeding, and promoting backlinks to www.imamrs.com. The site also includes a ‘send to a friend’ feature to encourage website visitors to promote the site.

The 'I'm a mrs' website was launched December 15, 2008 just in time for the upcoming wedding planning season. www.imamrs.com

Leading Quality Assurance is a UK-based organization that specializes in hotel service standard inspections and benchmarking services for the luxury travel industry. LQA has worked with Netgenetix since 2004, including most recently a major project last winter to redesign the corporate logo, website, and client area.

The new project goals included integrating office administration tasks such as hotel contract management, consultant travel scheduling, flight approvals, vacation requests, and other various administrative tasks within the employee website. In particular, the project involved moving the scheduling process online to create a centralized resource for consultants and administrators.

The legacy offline method of scheduling involved many disparate tools, from Excel spreadsheets, to ACT CRM Software. This was a complex process that involved over 500 hotels with 180 inspections per month with 24 consultants. The new process integrates intelligent logic between each step of the process, from creating contracts, to assigning consultants to a hotel, to documenting a travel schedule for each consultant. This process also includes an approval system for flight costs, vacation days, special requests, and internal office days.

The employee site was redesigned to coordinate with the look and feel of the public website: www.leadingquality.com. Additional upgrades include advanced search functionality, and data synchronization between the employee site and the secure client website. New features that will be added in January include CRM functionality and a central resource for office documentation.

The new employee website went live December 12, 2008 in time for planning and scheduling for 2009.

The Blackmarkers is a new Vancouver-based boutique online merchant of street fashion. Street fashion is trend setter clothing with a niche in graphic t-shirts, denim, shoes, and hats. Typical customers are art and music inspired individuals who may be flagged by society as different. The tagline for the Blackmarkers is ‘Knowledge of the Esoteric’. The Blackmarkers selected Netgenetix Media for their website development project due to the desire to create a unique design that also provides smart functionality.

The online store will feature a filtered selection of street fashion from around the world. The Blackmarkers will launch with 14 brands of street fashion, including Ten Deep, Crooks, Staple, Twelve Bar, and Homeroom Clothing. These products are also carried in specialty boutiques that pay close attention to design, details, and atmosphere. There is currently a rare opportunity to bring that same aesthetic into an online environment.

Many of the Blackmarkers competitors have brick and mortar stores, but also offer online shopping via cookie cutter shopping carts based on pre-built systems. In contrast, the goal for the Blackmarkers is to develop a site that provides a better shopping experience for their customers, while also conveying a professional impression for their suppliers. The website will be integrated with a third party shopping cart system, aspdotnetstorefront, that allows exceptional customization for layout and design.

Although the Black Markers will not be a brick and mortar store, boutique stores in urban centers are also competitors for street fashion. These stores appear exclusive because they intentionally display low inventory, where a customer will have to ask for their size from the back of the store. It is this exclusive, yet funky and alternative feel that is essential to the website design for the Blackmarkers. The design needs to have striking impact with creative flair that adds wow without compromising usability. The visual nature of the online store is essential to create a memorable brand impression.

The website and online store is currently in development and will be launched in Spring 2009. www.theblackmarkers.com

Smak is a guerilla marketing agency located in Vancouver and Toronto. Smak worked with Netgenetix in 2007 to build a new website and internal project management application. The new project is an upgrade to the project management application to create a dynamic document wizard that will allow staff to easily create and edit internal and client facing documentation.

The legacy system for managing corporate branded documents involved Word Template files. These documents were attractive for communicating with clients and useful for their organization to promote a common format while filling out the document details; however, the template files were cumbersome to work with. The document wizard was suggested as an alternate approach to manage the documents with improved usability, workflow, and functionality.

The document wizard allows non-technical users to enter information into a simplified interface of questions and answers. Tool tips are set up for each section to prompt staff on the appropriate way to fill out the form. The wizard can be stepped through in a linear fashion, section by section, including ‘next’ / ‘previous’ button sets, or the user can jump from tab to tab to fill out the information as it is available. Certain questions are deemed ‘required’ that prevent the document from being published without them. Other questions can be left blank, and the software will intelligently hide the unanswered questions from the rendered document.

Upon answering the questions, staff can save their data or publish the completed wizard as a finished document. The generated documents are branded with the corporate graphics to ensure a consistent design aesthetic. Once published, alerts can be sent to clients to notify them of the availability of the new document. When a document is opened by a client, read receipts are sent to the account manager. This tool also allows multiple levels of users to contribute to the documents, to allow staff to edit content, while administrators can manage the wizard itself.

This upgrade will streamline the workflow for the documents, while unifying a document management system with the web-based project management application.

The Smak document wizard is in development and will be complete by mid-December, 2008.

Caring for our Youth (CFOY) is an organization that was formed in 2004 by Doris Xelemith Paul to advocate for youths of the Squamish Nation against many issues, including drug dealing, substance abuse, and violence. CFOY is a community-based committee that is run by volunteers, including First Nations members and individuals from local law enforcement. Doris took the leadership role to build bridges between First Nations community and surrounding community.

CFOY came to Netgenetix to create a website that will serve to educate and inform the community regarding CFOY’s work as an advocate organization. Specific goals include:

• Network with other First Nations regarding social issues
• Network with other advocate organizations
• Encourage community involvement within Squamish nation
• Provide resources to those in need
• Tell the story of the accomplishments of CFOY

The website design needed to convey the message of the CFOY website as a comprehensive reliable up-to-date resource that can be trusted. The design is colorful and engaging, with striking imagery and a watermark of the organization’s logo. The website has been set up with online administration tools, including a content management system, as well as a news release system and a tool to post events to the website, so that Doris can continually update the website with the progress that CFOY makes.

Doris is thrilled with the final result “I am so grateful for all the time and work your awesome team have put into making one of my visions a reality! I can't thank your team enough!”

CFOY’s new website was launched November 6, 2008. www.cfoy.org

Vancouver pet sitting company,  Fetch N'Go, announces their new photo gallery.  Fetch N'Go staff take great pride in the care and keeping of the pets in their care. Their daily pet visits and walking excursions are prime photo opportunities. The  Fetch N'Go website now has a photo gallery to share these photos with the happy pet owners.

The photo gallery features multiple photo albums that can be added to over time. Each photo album can have multiple pages of photos. Visitors can scroll through the photos one by one, jump to the thumbnail of interest, or opt for a slideshow to auto-play through the available photos. There is also an option to view an enlarged version of each image.

The photos are managed with an online administration tool. Photos can be uploaded in bulk to promote efficiency when using the tool. Each photo can be edited individually to assign a photo title and description. Each photo is automatically overlaid with a  Fetch N'Go logo when the photo is uploaded, ensuring the photos are branded with the company name.

The new photo gallery featuring Fetch ‘n’ Go pets was added to the website in October 2008. www.fetchngo.com

One West Properties is a Vancouver property management company that came to Netgenetix Media last winter with a project to enhance the search engine optimization of their website, www.onewest.ca. The project was successful and encouraged One West to return to Netgenetix for Phase 2 of their SEO project, as well as new custom web development. The website now features rental property listings for Vancouver, a real estate blog, and a content management system. 

Rental Property Listings

Property rental listings provide tremendous value to website visitors, while also providing new and relevant content for search engines. Property Listings on the One West website are managed with an online administration tool that allows creating listings, archiving listings, adding property listing details, and uploading listing photos. Calls-to-action include 'apply for a rental' and 'schedule viewing' online.

Real Estate Blog

Blogs provide amazing SEO value because they are content-rich, rather than graphics-heavy. Blogs are also suitable for an editorial focus to reflect on industry trends and local real estate news.

Content Management Software

Zowie CMS was integrated with the One West website to provide a simple solution to update the website and easily add new pages to their website. There is tremendous SEO value to fresh content that can be built out over time.

SEO Phase 2

Phase 2 of the SEO project expanded the focus of the original SEO project to include the development and revision of Vancouver-specific property management content, five additional keyword phrases, audit and analysis of online competitors, and structural revision of the HTML code for search engine best practices.

The upgraded website was launched October 9, 2008. www.onewest.ca

Pro File Client Care is an Abbotsford-based travel agency that has developed a software system for Customer Relationship Management for travel agencies. The new business direction of Pro File Client Care targets licensing their software to independent travel agents and travel agencies.

Pro File Client Care approached Netgenetix in June with a project to assess the existing code and plan the full scale project for feasibility. Based on the successful completion of this evaluation, Pro File Client Care has contracted Netgenetix for the current development project. The project goals for the web-based CRM software include conversion to new technologies, upgrades to allow for use by multiple agencies, and improvements and additions to existing CRM reporting functions.

Conversion to new technologies

With the expected growth of the CRM licensing to hundreds of travel agencies and independent agents, economies of scale and administration need to be addressed. The new solution will be converted from the existing software foundation to SQL Server 2005 for the database and .NET Framework 2.0 for all system and reporting code.

Multiple Agency capability

The current web-based CRM system will be extended to accommodate for use by multiple agencies; however the system will remain as a single site and single database solution. This will allow for simple and easy unified deployment of enhancements and upgrades to all agencies. All agencies accessing the application will use the same copy of the application through one common URL.

System Enhancements

The system enhancements include data validation, additional user permission levels, and as well as new reporting functions. All data entry functions will be examined and proper data checking and validations will be added to ensure the accuracy of the data entering into the system. There will be four levels of users for the CRM: Master Administrator, Agency Administrator, Agency User, and Marketing User. The new reporting functions include importing and exporting selected customer lists from the system.

Pro File Client Care's new whitelabel CRM system will be launched September 2008.

IQC Concrete Construction approached Netgenetix Media in April 2008 to upgrade their corporate online presence. The new website features a clean modern design, clear information architecture, and a professional brand image. The focus of the website is a photo gallery to showcase IQC's portfolio of concrete forming construction projects.

IQC's construction projects focus on large scale commercial and industrial developments in Vancouver, BC. Their business strategy differentiates IQC from the competition on the basis of budget, schedule, and technical advantage. Their technical advantage is gained from implementing cutting edge formworks systems from Doka Formworks.

The IQC website is integrated with Netgenetix Media's content management software, Zowie CMS. This software allows IQC staff to easily edit the content on the website, to keep the site content fresh and accurate.

The featured website photo gallery engages IQC's website visitors, while providing valuable visual information about the company's construction projects. The photo gallery displays multiple photo albums, allowing IQC to showcase a large volume of images, while providing a logical organization to the photos on a per project basis. Within each photo album, website visitors can scroll through each photo individually, or utilize a slideshow function to allow an autoplay of the full album of images. The web-based photo gallery administration tool allows easy access for IQC staff to upload construction project images to the website. The tool automatically resized images to create two sizes (thumbnail and featured photo), as well as overlaying a corporate logo of IQC on the images.

The new website and photo gallery was successfully launched June 25, 2008.

One West Properties first came to Netgenetix in December 2007 to improve the website’s visibility with search engines. The project employed a 5 phase SEO project: establish baseline performance, define search criteria, implement website and content changes, notify search engines, and measure improvements. The post-project SEO audit provided details on the changes that occurred in the website traffic patterns due to the SEO changes. The two most important traffic pattern changes include sources of traffic and keywords searched.

Before the SEO changes, Search Engines only accounted for 17% of the visitors on the One West website. In contrast, in May, 67% of website visitors came from Search Engines. This is a huge change in proportion, which indicates the reality that new visitors are finding the website with their online searches.

The keywords that resulted in website visitors finding the site changed from only keywords that include the term ‘One West’ to include Vancouver-specific property management terms as the top keyword phrases. Vancouver-specific property management keywords now bring up One West within the top two pages of search results.

Overall, the project increased website traffic, but more importantly, increased the right kind of traffic, from search engines, using Vancouver-specific Property Management keywords.

Search Engine Optimization is an ongoing effort to keep a website visible and valuable to search engines. The recommendations thus far have focused on a core upgrade to the website for SEO goals, while new ideas for SEO focus on furthering the focus of the original SEO project to encompass content development, code structure, competitor analysis, and new keywords. Related web development that supports the SEO goals includes addition of content management software, a property listing application, and a blog to the website. Phase 2 of the SEO project, along with the new custom web development, is planned for Fall 2008.

Leading Quality Assurance (LQA) is an industry leader in the international hotel service benchmarking industry. Over the past three years, through a partnership with our organization, LQA’s management team has embraced the power of the web for business strategy.

LQA consultants perform audits on luxury hotels, and report their findings to a centralized online website administration tool. Once the raw data is uploaded and processed, it is available for the hotel clients of LQA to view via a password protected client area web-based user interface. This extensive client area features advanced hotel reporting software. Clients can run data reports on various criteria to generate meaningful graphs and numerical charts about their hotel’s performance over time, and measured against competitors and industry standards.

LQA has recently redefined their business strategy to establish a new brand image, in order to better differentiate from their competitors. As a result of this rebranding, Netgenetix Media worked with LQA to redesign their website, design relevant print collateral,and develop a new corporate logo. The new design was inspired by the brand image for LQA: impeccable, modern, trustworthy, analytical, & global. The colors are bold and stylish. The website design is clean and modern. The featured flash map is a visual representation of the global brand, as well as a functional tool that adds wow factor. This tool allows visitors to zoom into geographic regions of interest to view sample hotel benchmarking data.

The project began over three years ago with custom software development. During the past year, this software has undergone a major upgrade for new features and functionality. These new features are conveyed to current and potential customers with password-protected online flash tutorials. These tutorials are maintained within a separate user interface that has been designed to match the look-and-feel of the new site, while promoting effective usability for an interactive tool.

The new website was successfully launched June 6, 2008. A new project with a software development focus is now in discussion. www.leadingquality.com

Applied Plastics Technology has once again selected Netgenetix Media to design and develop their company's website. Netgenetix Media first worked with Applied Plastics Technology in 2004.

Applied Plastics Technology is a Langley BC based Canadian owned and operated plastic injection mold manufacturer that has been producing quality injection molded plastics since 1989. Applied Plastics products include tamper-evident food-grade plastic containers and durable DVD / Media cases. Custom services include injection mold tooling and color offset printing.

The new website will need to convey a shift in Applied Plastic's business for a manufacturer that sells direct. Integral to this value proposition is fresh website design with a clear marketing message and focused calls-to-action to "contact us to buy direct from the manufacturer". The message will be reinforced by an accurate online product catalog and relevant supporting website content. Search engine optimization will ensure that the marketing message reaches not only current customers, but also new business opportunities.

The focus of the website development is a new online catalog that will showcase their plastics products. The product management system will provide them with an administration tool to provide a consistent page layout for each plastic product. The system will be developed as a database-driven product listing that will be the critical first step towards an eventual ecommerce platform. The new website will also be integrated with, Zowie CMS, a feature rich yet simple to use content management system developed by Netgenetix. Zowie will allow Applied Plastics' Sales and Marketing staff to have timely editing control of the website content.

Netgenetix will also be providing their search engine optimization service, Citrus SEO, to plan the business goals of the new website in the context of SEO. The current website's perfomance will be measured and compared with market competitors. Possible keywords will be evaluated and strategically implemented throughout the new website. Website traffic and usage statistics will then be monitored to report on website visitors, defining information such as origin, products of interest, and navigation path through the website. The SEO service will enable Applied Plastics to gain search engine visibility against their competitors.

Netgenetix has targeted the launch of Applied Plastics' new website for September 2008.

Get Connected TV show  gives business viewers a perspective on how the latest digital technologies can enhance business productivity. Lindsay Smith, Host of Get Connected TV, interviewed Leigh Byblow, President of Netgenetix Media, about web technology. They discussed buzz of Web 2.0 and the advantages of working with a professional web design studio. This interview episode aired Saturday May 24th on Business News Network and G4 Tech TV.

Get Connected TV, is produced by Vancouver-based, Blink Media Works, a leader in television and new media content production with over 25 years cumulative experience in the video production and marketing industries. The weekly program also includes tips, reviews and insight from industry experts on technology products, services and applications. Get Connected TV Season 3 is hosted by Mike Agerbo, AJ Vikery and Lindsay Smith, who have a way of simplifying everything about technology for your business or home.

For business owners curious to know more about Web 2.0 and the benefits of working with a professional web development firm, the video of the interview is now available for viewing on You Tube.

SpiceBox Products, a Burnaby, BC creative book publisher, partnered with Netgenetix Media in January 2008 to create a new web presence. SpiceBox wanted to create a new online marketing strategy that would showcase their creative book products to appeal to both retailers and consumers, and to both adults and children. The new website was successfully launched April 22, 2008.

"It was a pleasure to work with Paul and Jessica, and the team in the background at Netgenetix. They listened to our requirements and objectives, and sat down with us time and again to come up with a solution that wouldn't break our budget," said Garret Chan, Creative Director at SpiceBox Products Ltd. "When SpiceBox  made the decision to build our website we had looked at a number of companies to work with and found that Netgenetix provided us with the best solution to fit our needs." Mr. Chan went on to add, "Through ongoing communication we were able to see the development process through from beginning to launch date efficiently and problem free. We are very happy with the final results and I would recommend the team at Netgenetix to any company looking for a customized web solution."

The success of the website comes from a clean corporate design that incorporates appealling aesthetics for the brand image. The clarity of the new online marketing message sits well with the SpiceBox executive. One of the highlights of the website is a product catalog which provides users with colorful product images and descriptions to draw attention to the quality and value of the product. A "Where to Buy" section lists the various retailers of the Spicebox products to tell users where to shop for the book-plus products. Additionally, an FAQ section helps website visitors learn more about the products. The website is administered with Zowie CMS™, a Content Management System developed by Netgenetix Media. The powerful simplicity of Zowie CMS™ allows SpiceBox's marketing team to edit, update, and change the website content in a timely fashion.

"The SpiceBox website design and development is a project the Netgenetix team was happily wrapped up in. Through the open dialogue with Garett Chan and his team we were able to create the digital presence they were after, and provide the self-maintained editing capability that SpiceBox had long dreamed about," said Paul Knox, Sales + Client Services at Netgenetix Media Inc.

Bringing Back Simple! - Zowie CMS™ Version 2.0 is soon to be released for Spring 2008 with upgraded functionality and added features. For the past 7 years, Netgenetix Media has developed in-house custom Content Management Solutions for their clients. Zowie CMS™ was released this past October 2007 as the newly branded CMS based on that experience. The added features for Spring 2008 include Drag and Drop site layout functionality, a page template selector, and an upgrade to the administrator's permission settings.

The Drag and Drop site layout functionality provides a simple drag and drop of your site pages effectively repositioning them in the web site, the main navigation menu, and the site map.  With the Page Template selector you can choose from (and even switch between) multiple web site template page layouts when modifying or creating new content, providing numerous variations of content blocks within your site.  With the Administrator's Customized Permissions tool authorized secure users can be allowed to edit content and page properties of all pages, be restricted to just the content on one page, or anywhere in between.

Looking ahead Zowie CMS™ Version 2.0 can be custom integrated with our web specific modules such as Photo Galleries, an Email Marketing Campaign Newsletter Manager, a Document Management System, and an Events Calendar. Other features in the Zowie CMS™ roadmap include member-only web site content, form submission management, editable form administration, and a site search engine.

The Canadian Federal Government Department of Justice contracted Netgenetix Media in February 2008 for a website strategy consulting project. The Department of Justice provides legal services to the Canadian Government, encompassing policy, advice, and direction for the development of bills, litigation of civil cases, and support of law enforcement agencies. The Business Systems and Services (BSAS) team is part of the British Columbia Regional Office (BCRO), Corporate Services.

The project focused on an online strategy for the Department of Justice High Impact Case Strategy Intranet (HICS). The Government’s in-house web developers created the Intranet Site as an internal resource to manage information on high-impact cases. Federal Lawyers could then use the site to find the information they needed to manage High Impact Cases. However, the site lacked an overall vision because there were many stakeholders for the Intranet Site, all of whom were too busy to focus on championing the online strategy. It was common to not be able to find the information you needed, or to have information misplaced or duplicated unnecessarily. The result of their efforts was a valuable yet inefficient resource.

The Department of Justice chose Netgenetix out of several vendors because of our expertise in strategy, information architecture, website usability, and creative graphic design. Project objectives included improving website usability and information architecture to allow staff to find information efficiently, understand new features quickly, navigate site architecture easily, locate relevant content from multiple user paths, and use website as relevant resource

Specific and meaningful recommendations for their Intranet site were made through meetings with project stakeholders, reviews of the intranet content and structure, and application of knowledge for website usability and information architecture best practices. Through an iterative review cycle, supporting documentation, including sitemap and wireframe drawings, were prepared and presented. Based on these diagrams, we designed the user interface for the Intranet site according to Canadian Governmental guidelines for ‘Common Look and Feel’. We also provided technical style guidelines and documentation for coding resources to ensure effective knowledge transfer at the end of the project.

Urban Recreation, a Vancouver-based Sport and Events Management company, has just launched a web 2.0 makeover of their website. Key elements include a user customized drag-and-drop interface for members, design toggle between a sport-focused design to a social-focused look-and-feel, new advertising opportunities, and a content rotator that targets website visitors with fresh and relevant content.

Urban Recreation originally came to Netgenetix in 2006 with a project to create a new brand identity, including logo design and website design and development. The focus of the project was the migration of the member registration and payment process from over-the-phone to online ecommerce management for their 10,000+ members. Other features of the project include photo gallery administration, email campaign management, and a custom content management system.

The project was hugely successful. "They listened closely to our needs and have provided insightful and practical web-based solutions to overcome our obstacles. This evolution in how we do business has resulted in streamlined processes that allow us to grow our business while saving us a tremendous amount of time and money every day." said Steve Laing, Managing Partner, "The success we have achieved in this short time has opened up our eyes further to the possibilities of the web and we are seriously taking advantage of it!"

The first phase of new project aimed to build upon this solid base by promoting Urban Rec's new social focus, as well as enabling new sponsorship opportunities. The website was modified to have a new toggle between two alternate homepages: the original red sport-focused design, and the new blue social-focused design. The site design was also modified for new ad zones and new featured treatment of sponsor logos. A content rotator was developed to drive relevant and timely content to the homepage, to encourage website visitors to click through to other areas of the website. This rotator was integrated with the CMS to allow a publishing schedule for each item featured in the rotator, as well as a tool to measure the click through success for each featured promotion.

The second phase of the project focused creating additional value for the website visitor by offering user-specific content and enhanced usability. Members can now login to a customizable member dashboard to find out information regarding their registered leagues, tournaments, events, and parties. Rather than searching the site to find out their league schedule among the sitewide listing of schedules, their user-specific schedule is now available via their dashboard. Members can expand and collapse dashboard information, and drag and drop page elements within the dashboard. The next time they login, the system will remember their customized preferences. Other features of the upgrade focus on streamlining website administration efforts with new member and registration reporting tools and upgrades to the sports league management system.

Urban Rec's new upgrades were launched successfully March 6, 2008. www.urbanrec.ca

The Alaska Highway Aboriginal Pipeline Coalition (AHAPC) is a non-political, community-based, non-profit society based in Whitehorse, Yukon. The organization is comprised of eight Yukon First Nations who have a vested interest in the Alaska Highway Pipeline Project. The mandate of the coalition is to help the First Nations prepare for opportunities that may lead to meaningful engagement with their partners in the Yukon Oil and Gas Industry, the Yukon Government, and the Federal Government of Canada. In particular, the AHAPC is concerned with matters pertaining to: the regulatory framework, environmental assessment, socio-economic impacts, and benefits agreements.

The AHAPC sought out Netgenetix with plans to create a brand new website. The organization’s primary goal is to serve as an informational resource to communicate to their First Nations audience. As such, the new website will provide one central place for visitors to come to learn about Pipeline Project updates, stay informed about the activities of the AHAPC, and search for information on the Pipeline Project. Accordingly the site features press releases, a glossary of terms, a calendar of events, and a searchable document library. The website will be edited and kept up to date with Netgenetix’s in house content management software, Zowie CMS™, as well as a custom calendar application, and an online document management system (DMS).

The AHAPC sought a design that would convey the message of the website as a comprehensive reliable up-to-date resource that can be trusted. The design needs to have an informational focus that is professional, while still personal and engaging.  The design also needs to reflect its cultural context of First Nations values. This theme is demonstrated with earth tones for integrity with the environment, as well as symbolic imagery, such as a featured feather throughout the design. Striking landscape images also reinforce the environmental context, while the people-focused photographs relate the story of the First Nations as a community.

The site is currently in development and will launch in April 2008. www.ahapc.ca

SpiceBox Products Ltd. is a Burnaby-based book publisher that has carved out its own niche in the book-plus publishing industry (packaging a book with a component item). They produce a range of products for both adult and juvenile markets and their topics range from early education to home and garden.

SpiceBox came to Netgenetix in January 2008 with a project to create an online presence that will integrate their product focus with their marketing message. Their current site is a simple splash page that does not clearly demonstrate their product focus nor does it convey an effective marketing message for the creative book publisher. The web site visitor is left wondering what the company is and what it does.

The business strategy of the new web site involves effectively promoting SpiceBox's creative book products with a B2B focus on potential retailers, while also engaging direct consumers as a secondary audience. As such, the site needs to appeal to this hybrid of retailer and consumer audiences. It also needs to effectively showcase products targeted for both children and adults.

Inspiration for the SpiceBox web site will balance playful design elements, clean layout and organization, user-focused information architecture, easy navigation access to the product catalog, and appealing aesthetics for a corporate audience. The design theme will be engaging and creative, while professional and informative.

The new SpiceBox web site will be integrated with Netgenetix's in house content management system, Zowie CMS. The new site will be launched in April 2008. www.spicebox.ca

Pickup Hockey is an online community for NHL Hockey fans (http://www.pickuphockey.com). The site is enormously popular, with a base of over 100,000 members, and 8 million page views in October 2007. Part of this success can be attributed to effective SEO, which finds PickupHockey consistently within the top few rankings for search terms such as "free hockey pools". However, the success can also be attributed to the value the site provides, because once visitors find the site, they stay and become members.

At the heart of the site is software that allows fans to manage hockey pools. This software includes email notification of pool statistics, a chat room between fellow pool members, and sophisticated management of the pools themselves. The site is informational and community oriented, so the design focus needs to be in balance with easy access to the site features via the homepage: recent blogs posts by noted fantasy hockey personalities, active forum topics by fellow members, the latest NHL scores, upcoming NHL schedule, hockey news articles, and login access to the hockey pool manager software.

PickupHockey underwent a recent rebranding that included a new logo design, and a redesign and reorganization of the homepage. The new logo design is bold and clean, offering easy recognizability, as well as a memorable effect for the site's name. The homepage design theme is gritty: mix of rough edges and smooth lines; compartments of information; masculine colors of black, grey, blue, and orange; & stylized images of hockey players. This theme is ideal for the target audience, and reinforces the branding of the site for its visitors.

Future upgrades include new features for the upcoming playoff season in April 2008.

Potential Squared, a UK-based management consultant organization, approached Netgenetix last Spring with a project to define their brand identity. As a company that specializes in human resources consulting for leadership, organizational effectiveness, and management development, Potential Squared needed a brand image that could convey success, growth, and trust. It was essential that this image could be effectively conveyed across all aspects of the project, from logo design, to print material, and to website development. The new website, complete with Netgenetix's in house content management software, was successfully launched last August.

"Netgenetix consistently exceed expectations. Their communication is exceptional. They consistently delivered on schedule. Their advice is valuable and accurate. Leigh and his entire team are highly professional. They are friendly, approachable and a real pleasure to work with," said Annalisa Hunter, Company Director of Potential Squared, "Netgenetix displayed their creative flair by producing a strong image for us. Netgenetix's website content management system is easy to use, and puts control of content and updates firmly into their client's hands. In addition to the design and web build, Jessica Doig provided invaluable advice and direction in terms of search engine optimization."

Potential Squared has experienced tremendous growth and success that has in turn inspired new web projects. The organization is currently writing new content that will be geared to a particular geographic audience. The current UK site will become the dedicated Europe and Asia focused website, while a new US site will focus on North American content. A GEO IP database will be referenced for the website to automatically redirect a website visitor to the appropriate site based on their region of their IP address. Website visitors will also be able to toggle between the alternate sites from the website menu. Both sites will feature the consistent design and information architecture of the current site, while highlighting the most relevant content for that particular audience.

Potential Squared's other current projects include expansion of their website content and launching a Corporate Blog. Their website content will soon feature a dedicated section on Corporate Social Responsibility, including a Client Charter, Employment Practices, Community Charitable Partnerships, and Environmental Support Policies. Their new Corporate Blog will be designed to match the branding of the website. It will be available online to authorized readers, to serve as a secure and effective means of sharing ideas between their consultants.

Netgenetix is proud to partner with Potential Squared as they continue to expand their online presence. www.potential2.com

One West Property Corp., a Vancouver based diversified real estate company, contracted Netgenetix Media in December 2007 to improve their world wide web search ranking by providing analysis and recommendations for web site search engine criteria. Michael Metcalfe, President, wanted to amplify the visibility of One West's corporate web site www.onewest.ca to promote their property management services to local Realtors and Property Owners in the Downtown Vancouver, market.

The SEO upgrade is a five phase project: establish SEO baseline, define search criteria, make web site changes, notify search engines, and measure SEO success. The first step required the establishment of a baseline of the web traffic and site performance to help measure ROI. The second process was defining their industry's relevant keywords for effective search engine crawling of their industry, geographic location, and core business. Once the keywords are defined, they were added to the site. It is critical to incorporate keywords throughout the page content, not just within the page metadata. Unique page-specific metadata was recommended and implemented for all the site pages. Other changes included adding a sitemap, incorporating footer text and navigation links, seeding keywords throughout the site content, adding alt tags to all images, and adjusting file naming conventions to include relevant keywords. The SEO changes were made and the search engines and directories were notified. At 90 days out the success of the project will be compared against the earlier baseline.

One West's SEO upgrade was launched December 29, 2007. www.onewest.ca

Smak is a non-traditional marketing agency that makes 'visionary marketing dreams into tangible street-wise reality'. They seek to stand out from the crowd with their edgy tactics and marketing stunts. Smak's corporate website, www.smak.ca, reflects this stance, with its clean design, memorable imagery, and striking brand message. Their website was successfully launched last Spring.

"Netgenetix attention to detail and fantastic service has kept us coming back time and time again," said Claire Lamont, Creative Partner, "Being in the ad industry we needed a web partner that understood the importance of design and innovation, both of which we have achieved with Netgenetix."

Smak approached Netgenetix in November with a project to promote Vancouver's Lotus Awards for marketing innovation (www.whatchurface.com). They sought to feature photos from the awards evening within a revised photo gallery on their website. The photo gallery was then promoted with a striking flash overlay on the Smak homepage. The design of the promotion took inspiration from the Lotus Awards site to create brand synergy across the different websites. The flash animation allowed the featured promotion to dramatically dip and slide into place on the homepage, for most noticeable effect, while not interfering with the regular site navigation and usability. The effect was engaging, prompting curious website visitors to click on the promotion to view the photo gallery in question.

In addition to the Lotus Awards project, Smak continues to partner with Netgenetix for ongoing upgrades to their custom online Project Management System. This web-based application allows secure administration of project schedules, budgets, and project details remotely between their Vancouver and Toronto head offices.

Netgenetix values the partnership it has shared with Smak, and anticipates many new and successful ventures in the future.

Leading Quality Assurance is a UK-based consultancy service that provides quality assurance audits and training to the luxury hospitality industry. By evaluating the performance of their clients, they enable them to effectively improve the operations. Their extensive client list includes over 400 clients in 80 different countries. As such, LQA is a leader in the luxury travel sector for benchmark data on quality assurance.

LQA contacted Netgenetix during the summer with some new goals. They wanted to greatly expand upon the features and functionality of their online reporting tool. They also sought to freshen their brand appeal with a new corporate logo and brand identity. Short-term future goals include a website redesign inspired by their new logo.

The project is currently in development. The upgrades to the reporting application are progressing smoothly, a modern and sophisticated logo has been designed, and plans are in the works for the new look-and-feel for the website as early as next month.

Netgenetix is proud to announce the release of Zowie CMS™, Netgenetix's in house content management software.

Content Management Solutions empower non-technical users to create, update, and manage the content on their website. Zowie CMS™ makes editing and creating content as easy as writing an email, encouraging non-technical staff to participate in updating the company website. User permission management ensures editing access is secure and limited to authorized administrators. The Zowie CMS™ user interface is intuitive and follows the pattern many document editors use for formatting content (for example, including buttons for 'bold', 'italic', and 'underline'). Zowie CMS™ has been designed to be simple to use, while providing smart functionality.

Zowie CMS™ is at the core of the Netgenetix's business of providing custom web development to their customers. For the past 7 years, Netgenetix has developed custom CMS solutions for their clients; Zowie CMS™ is the result of that experience. Netgenetix supports custom functionality for Zowie CMS™, as well as its integration with graphic design needs. Zowie CMS™ is scalable so that smaller organizations can implement the basic feature set, while other organizations can add custom features that suit the needs of their business.

"Zowie CMS™ promises to be a friendly, affordable and empowering content management system that is delivered with care and supported by integrity. Zowie's promise is simple; in fact, the tagline is Bringing Back Simple. Content Management Software programs these days can be overly complicated and not easy to use. Instead, we have created Zowie CMS™ as a powerful customizable software product that is really and truly easy to use." Leigh Byblow, President, Netgenetix Media.

To learn more about Zowie CMS™, visit: (http://www.zowie-cms.com)

Potential Squared has launched its new brand: www.potential2.com

UK-based management consulting company, Potential Squared, approached Netgenetix last May with a project to define their brand identity. As a newly formed organization, they needed Netgenetix to understand their company and their goals, and effectively convey that to their target audience. The project incorporated all facets of their brand, from logo design, to print collateral, to website creation, including a custom content management solution.

Potential Squared is a human resources consulting organization that specializes in improving business goals through their expertise in leadership, management development, and organizational effectiveness. As such, their brand identity needed to convey trust, creativity, growth, and commercial success. Brand synergy across logo, print, and web design was a critical element of the project.

A modern and sophisticated logo was designed that translated well to the print collateral and the website look-and-feel. The print material included business cards, envelopes, letterheads, cd sleeves, notepads, and presentation folders. The website features a fresh and invigorating color scheme, intuitive information architecture, news feeds from the Financial Times, and informative case studies featuring Potential Squared’s diverse portfolio of clients.

As Potential Squared is a new company, it was important to design the website to be full scalable as they grow. Netgenetix developed a custom content management system that enables Potential Squared to author and edit content using a WYSIWYG (or What You See Is What You Get) editor. This web-based cms promotes continuous addition of content to the website over time while maintaining the core structure of the professional website design.

Smak, a visionary guerilla marketing company, contracted Netgenetix last April to develop a new professional website with a custom content management system and a powerful web-based project management application.

Smak sought to create a new website that better showcased their company, and effectively conveyed their corporate brand and professional image. The resultant design is modern, clean, and fresh, creating the ideal match for the engaging content and striking imagery. The site features intuitive navigation, search engine optimization best practices, and a flash photo gallery of their extensive portfolio.

The project entailed not only a new look for Smak, but also new content, which is administered via an easy-to-use in-house content management system. Netgenetix developed the cms to empower Smak’s non-technical staff to take editorial control over the content on the website. The cms is structured such that changes can be made to the content without altering the core design of the site, allowing Smak the freedom to edit and create content, while maintaining the professional look-and-feel of the website.

The project management application is a web-based custom software solution that enables Smak to flexibly manage their creative projects. Smak can manage project budgets, team timesheets, dynamic calendars, project schedules, invoicing, project status updates, secure project files, client contact information, multiple levels of user access, as well as dynamically generate exports of project reports. This tool promotes secure, effective, and portable management of Smak’s marketing projects.

"This project was a major undertaking by both Smak and Netgenetix" said Leigh Byblow, President of Netgenetix Media, "beyond being a web site, it includes a key business application to manage their projects. Extremely careful consideration went into the software architecture so that it worked perfectly with their internal processes. The result was even better than both parties imagined. We’re already discussing what else we can do for their company!"

Smak’s web development project was successfully launched in July 2007. www.smak.ca

Newly formed UK-based, Potential Squared came to Netgenetix in late May for help developing their brand identity. Since that time Netgenetix has begun development of the human resources consulting firm's corporate logo, print collateral and web site.

Potential Squared specialises in assessing and developing commercial behaviour to generate increased business performance. It works with blue chip companies and medium-sized enterprises to create for them a leading edge differential to their competitors, helping employees to cope with and thrive on changing commercial expectations and goals.

"We chose to work with Netgenetix following a very positive client recommendation" said Colin Hunter, founder of Potential Squared. "Netgenetix have been highly professional and make working at a distance very easy through their bespoke online client management system, and frequent emails and conference calls. They are highly creative and have really made our brand and values come to life. In addition, they have held creative brainstorms to help us brand our products and services and have provided an email hosting service to us." Colin added, "They have always been clear in terms of deadlines and required input from us, and are a pleasure to work with!"

Smak, a national, non-traditional communications agency has selected Netgenetix Media to design and develop their company's new web site, as well as a mission-critical web-based application that will be used to manage their customer's marketing projects.

An intuitive navigation and an enhanced information architectural structure will improve the overall effectiveness of the new web site over the old one.  Unlike the old web site, the new one will include a sophisticated administrative application that will allow Smak's in-house staff to have complete control of the page content. Along with web-based site metrics (a statistical analysis tools), search engine optimization (SEO) management and other powerful feature components, the new web site created by Netgenetix will allow Smak to manage and track all aspects of their online initiative.

Because of Smak's steady, but fast growth they have felt the need to have a centralized, web-based project management application to bring further consistency and accessibility to their creative projects. After unsuccessfully searching the market space for the perfect off-the-shelf solution, they turned to Netgenetix to build an affordable custom online software solution that works with their current management processes.

"After an exhaustive internet search for the right tool to manage our projects we were unable to find anything that truly fit our specific needs." said Claire Lamont, Managing Partner at Smak. "Netgenetix listened carefully to what we needed and was able to turn those requirements into a professional design specification that worked within our budget. We knew that they could also handle our web design needs with ease, so it just made the decision to work with Netgenetix again very simple."

The new project management software will enable Smak to create integrated project budgets, manage staff roles with multiple billing rates, manage team timesheets, view and edit the status of a project, create and maintain multiple calendar-views, maintain client contact information, generate fixed and dynamic project reports, have multiple user access levels, enable customers to securely monitor the project status, and to store and manage third-party project files.

"We have worked very successfully with Smak in the past and we are very excited to work with them again on this important project!" says Leigh Byblow, President of Netgenetix Media. "Smak is making big waves in their industry and to have them choose us to develop their web presence as well as develop a key management application for their business demonstrates that we are doing things right and there is a belief in the products and services we offer."

The highly anticipated web site and project management application will be completed the end of July 2007 Netgenetix Media Inc.

Netgenetix Media announced last week that BC based, Vancouver Sport and Social Club has just launched its new web site and e-business engine www.urbanrec.ca. VSSC selected Netgenetix Media last March to help it redevelop its corporate ID and migrate selected business processes to the web in an effort to streamline its operations as it grows.

The web applications developed and integrated by Netgenetix Media dynamically drive ‘client-controlled’ content, including event listings, sporting league information, sponsorship advertising, updated photo galleries and more, to various sections of the web site. The biggest accomplishment of this powerful web site was developing a system that allowed the over 10,000 regular members to register and maintain their membership via the web site rather than via telephone and fax. The cost savings to VSSC in human-power alone will be incredible.

In addition to the e-tools described above, Netgenetix developed an email communications tool that allows the company to drill-down and target specific members based on selection criteria defined by the client. This enables VSSC to tailor unique and personal experiences to its users which ensures that its members are always empowered with the latest relevant information.

The new web site can be found at www.urbanrec.ca.

Netgenetix Media announced today that BC based, Vancouver Sport and Social Club has selected Netgenetix Media to create its new online home. Due for release at the end of May 2006, the sports based community site will be re-branded Urban Rec.

“Our user base demands a seamlessly functioning online registration process and easy access to upcoming events, leagues and social functions” relayed Steve Laing, one of Urban Rec’s managing partners. “We were confident after meeting with the team at Netgenetix and seeing their previous work that they were the right candidate for this project. They also ensured a quick turnaround process that other firms were unable to meet.”

Matt Coles, Account Manager at Netgenetix Media, had this so say about landing the UR project. “We are really excited to be chosen for this project and to work with re-branding Vancouver Sport as Urban Rec. This is a huge site with tons of functionality including a fully integrated content management system that dynamically drives fresh listings and events throughout the site. The most exciting challenge that we’re looking forward to is the migration of the tens of thousands of individual sport registrations from manual telephone sign ups to ecommerce. The cost savings of this business process change alone to the company is tremendous!”

The new web site will be found at www.urbanrec.ca and will be live no later than May 28, 2006.

Blenz – The Canadian Coffee Company has just launched their new in-store Blenz Matcha Latte™ campaign designed by Netgenetix Media of Vancouver. "Netgenetix recently assisted Blenz Coffee in developing our latest beverage promotion” said Walter Sawadsky, Marketing Director for Blenz. He continued, “Our customers have responded positively, both verbally and at the cash register, regarding their impressions towards the campaign. The professional, creative and succinct design coupled with Netgenetix’ flexible yet attentive working style has given Blenz, and our customers, a great experience."

“Are we moving out of the web and into to print?” jokes Netgenetix managing partner, Leigh Byblow. “Well, it was just a natural evolution. We have been doing print marketing for our clients for years but mostly in support of our web work. We just haven’t promoted that.” He added “That is going to change. With the upcoming launch of our new Netgenetix.com web site you’ll see a greater emphasis on that aspect of our business. In fact, we’ve already begun working with Blenz on 2 more print campaigns. It’s exciting stuff!”

Netgenetix Media announced today that BC based franchise, Bread Garden, has selected Netgenetix Media to create its new online home. Due for release in the first half of March 2006, the corporate web site will focus on franchise sales and catering.

"In addition to our great designs, Bread Garden selected us because of our strong development process" professed Leigh Byblow, partner at Netgenetix Media. "We were able to demonstrate how we work with our clients to identify their business goals and their user goals which are ultimately at the foundation of all our online creations."

The Bread Garden web site will launch in mid March 2006, for now the old site will remain.

Netgenetix Media announced today that its client, Science World, has won the coveted, Exploratorium’s “Ten Cool Sites” Award for educational excellence for its Engaging Science online games. Netgenetix Media was a major contributor to the project by building the Flash gaming engines running each of the games and also by assembling each of the 6 science games using the industry leading software Macromedia Flash.

www.exploratorium.edu/learning_studio/sciencesites.html - award site

This internationally recognized online award is given to only 10 web sites that embody excellence towards educating the online public about our world. “We’re proud to play a key role in this project’s success” said Leigh Byblow, president of Netgenetix Media, “Our team’s technical Flash expertise is incredibly strong and they put forth an incredible effort.”

Science World has contracted Netgenetix Media to build six additional games to do with body sciences. The new online edutainment games are due to be released in July of 2005.

Online since 1993, the museum for science, art and human perception was one of the first science museums to build a site on the World Wide Web. The Exploratorium site now contains over 15,000 Web pages exploring hundreds of different topics. The site serves eighteen million visitors a year, making it one of the most visited museum web sites in the world. The physical museum is housed within the walls of San Francisco's Palace of Fine Arts. The Exploratorium is a collage of hundreds of science, art, and human perception exhibits. It is also a leader in the movement to promote museums as educational centers.

Science World British Columbia, a self-supporting non-profit organization, stimulates positive attitudes towards science and technology in a fun interactive environment, promoting the development of a knowledge-based society in British Columbia.

FINCAD Corporation (formerly FinancialCAD Corporation) undergoes new corporate identity development. Netgenetix Media announced today that FINCAD has chosen the Vancouver-based business solutions provider to develop its visual identity.

The work will commence immediately and is to be completed in multiple phases finishing in August. The first phase involves a reworking of their existing logo and an extensive modification of many of its online graphical elements. The goal of the first phase is to modernize the look and feel of the identity and to give the future phases of the project a solid foundation to build from. The second phase involves the development of all of FINCAD’s print collateral including business cards, collateral folders, CD covers and packaging, brochures, stationary and other print materials. The third phase is a further development on the web site as well as tying the look and feel into their suite of software products.

FINCAD provides an integrated family of financial instrument management software products, financial information, application services and development tools to people who work with financial instruments. In its twelve-year history, FINCAD has become the standard for financial instrument valuation with the widespread use of its FINCAD XL and FINCAD Developer analytics tool kits. Their software can be found in over 60 countries including 140 Fortune 500 companies, 450 banks and over 200 investment management companies.

“We’ve been working with FINCAD for a couple years now and we’ve built a very strong relationship.” stated Leigh Byblow, President and Co-Founder of Netgenetix Media. “In the past our focus has been primarily web but we’re ready to show our clients and competitors that we go well beyond the superhighway. Building a strong Corporate ID for a key industry innovator is the best way to demonstrate this.”

Netgenetix Media announced today that Blenz The Canadian Coffee Company has released its new international web site; a large web development project that was completed in less than 2 months.

With more than 30 Blenz locations in Canada and over 25 international stores in Japan, China and the U.A.E., the opportunities to serve new customers looks bright for this Canadian coffee franchisor.

'With incredible growth before it, Blenz intends to position a great deal of its web site's focus on franchise development' said Leigh Byblow, President of Netgenetix Media 'The web site we have built is leaps and bounds beyond their previous site and it gives them the opportunity to manage that message (franchising) more effectively'

The very attractive corporate and public site is easy to navigate and offers up to date content to its visitors including a sophisticated, dynamically driven Flash history timeline for the company.

'The Netgenetix team did a tremendous job!' expressed Walter Sawadsky, Marketing Director for Blenz. 'The fun and creative, yet professional environment in which they work is rarely seen.'

About Netgenetix Media
Netgenetix Media Inc. is an Internet development firm specializing in multi-tiered web based solutions such as web site design and architecture, e-commerce, database development, internet marketing and web hosting. With a strong emphasis on graphic design, custom web applications and software integration, Netgenetix Media can help you to ensure that your company reaches its online goals. 

Avison Young has just launched their new national corporate web site built by Netgenetix Media of Vancouver. Avison Young has eight offices across Canada and is as part of the Grubb & Ellis / Knight Frank Global Alliance of commercial real estate professionals, Avison Young has access to 9000 real estate specialists in over 30 countries and on five continents. Therefore, it was critical that the new web site, www.AvisonYoung.com, handle the demands of this diverse group of visitors who will be using the site as a powerful resource.

Wendy Waters, Research Director and Avison Young's Project Manager for the web site commented, "We chose Netgenetix because of testimonials from previous clients about their dedication to meeting customer needs and our experience was consistent with that. We were impressed by the professionalism and patience shown by Netgenetix, and thrilled with the look and function of the final product."

Netgenetix Media, one of British Columbia's premier web development firms, (located in Vancouver's Yaletown) consulted, designed and built the new site and its corresponding applications. "We're extremely excited with the launch of this project. Avison Young is a very forward-thinking organization and we worked hard together to introduce new ways to help improve their online offerings", says Leigh Byblow, President of Netgenetix Media. "It was a real team effort."

The sophisticated site includes, among many other sophisticated applications, a custom-built content management system allowing for locally and nationally updated French and English content, an advanced property listing management system with intuitive search features, a large searchable library of PDF documentation and reports, and an interactive location and people finder.

One of the major goals of the project was to enable the company to manage their company message freely. Because Canada is an incredibly large and diverse country it was important that each geographic region be able to shape and adapt their message independently, as needed. The new systems allow Avison Young to achieve that objective with ease, all the while ensuring that information is intuitively available to the site's visitors.

www.AvisonYoung.com launched on October 5, 2004. Plans for future phases of development are already being discussed between the two parties.

About Netgenetix Media
Netgenetix Media Inc. is an Internet development company specializing in multi-tiered web based solutions such as web site design and architecture, e-commerce, database development, internet marketing and web hosting. With a strong emphasis on graphic design, and custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.

Netgenetix Media announced today that its online asset PickupHockey.com is now e-commerce enabled. PickupHockey.com is an online hockey venture that Netgenetix has developed over the last 18 months.

The online recreational hockey networking site that recently added online hockey pool management to it's growing list of services has been more than well received. This April its page views will reach over 2.5 million and the site now has over 110,000 unique visitors monthly. The major catalyst for this growth has been the addition of the hockey pools service. For the 2003-2004 NHL regular season those pools were free. While the site still offers Free pools it has now also added Enhanced Pools for the 2004 NHL Playoff season. The addition of the enhanced pools was the reason for the e-commerce addition. The pools ranged in price from $12 to $15 CDN and have been available since March 31.

While the private company won't divulge how many transactions it conducted this April 2004, Netgenetix President and PickupHockey.com Site Administrator, Leigh Byblow will say that business is good, "We're very pleased with the volume of transactions conducted on the new (e-commerce) system. And it's just the beginning. We're doing major site and system enhancements this summer in preparation for the upcoming 2004-2005 NHL season. Our members and users will be very pleased with it!"

When asked if he is concerned about the potential NHL lock-out hurting his business he calmly replies, "We're in this for the long haul, naturally a season without the NHL action presents major challenges but we've already planned for that possibility and we're ready. Besides, the site is diverse and can withstand set backs like that. This site continues to meet and then beat all of our expectations."

In addition to the hockey pools, plans for the e-commerce system include an online merchandising, an e-bay style hockey trading center and more. Netgenetix is also looking for partners to build out other the services at the site such as a league stat manager and is conducting feasibility studies for other aspects of the online portal.

About PickupHockey.com
Pickuphockey.com is the number 1 pick-up hockey networking site on the web. Hockey people can find or submit Players, Goalies, Games, Leagues, Tournaments, Arenas and more! If you need to find hockey you'll find it here. To find out more about PickupHockey.com please contact info@pickuphockey.com

About Netgenetix Media
Netgenetix Media Inc. is an Internet development company specializing in multi-tiered web based solutions such as web site design and architecture, e-commerce, database development, content development, internet marketing and web hosting. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.

Wirsbo is the internationally recognized Uponor brand that has been setting the home comfort standard for more than 30 years. Uponor Incorporated (Wirsbo's parent company) is one of the world's leading suppliers of housing and environmental technology.

Netgenetix Media, one of British Columbia's premier web development firms, located in Vancouver's Yaletown, will redesign the Wirsbo.ca web site. The goal of the project is to have the web site echo the high-quality products and services that the Wirsbo and Uponor brands offer to builders and homeowners across Canada.

The new site will include a sophisticated administrative application that will allow Wirsbo Canada's in-house administrators to have complete control of the web site's content management. This powerful feature will help Wirsbo Canada, for the first time, market and maintain its product offerings in real time on the web.

"This site will really solidify Netgenetix in the manufacturing industry vertical. We've focused hard in this area for a couple years and this contract says that we have truly arrived." says Netgenetix President, Leigh Byblow. Some other key "industry" specifc clients have been Cicerv Industries Inc, Patterns & Prototypes Inc and Pacific Coast Composites Inc.

This highly anticipated website will be completed in January of 2004.

About Netgenetix Media
Netgenetix Media Inc. is an Internet development company specializing in multi-tiered web based solutions such as web site design and architecture, e-commerce, database development, internet marketing and web hosting. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.

FinancialCAD Corporation and Netgenetix Media announced today that Financial CAD has chosen the Vancouver based web design team to redevelop their internet presence. The world renowned financial software developer looked at several development companies over the course of the last 6 months and has settled on Netgenetix Media.

"We selected Netgenetix based on the history of quality projects that they have completed, their professionalism and their leading-edge awarewess of web optimization techniques" stated Michael Green, Vice President of Sales and Marketing for FinancialCAD Corporation.

FinancialCAD provides an integrated family of financial instrument management software products, financial information, application services and development tools to people who work with financial instruments. In its ten-year history, FinancialCAD has become the standard for financial instrument valuation with the widespread use of its Fincad XL and Fincad Developer analytics tool kits. Their software can be found in over 60 countries including 140 Fortune 500 companies, 450 banks and over 200 investment management companies.

"FinancialCAD has a desire to be the best and, we at Netgenetix, understand that vision. Their software is the undisputed leader in their field and Netgenetix is charged with the important task of making sure that is clear in their online effort." stated Leigh Byblow, Vice President and Co-Founder of Netgenetix Media. "In addition to the design we will be implementing a custom built content management system so the Fincad has complete control over their site. Our team is ready to deliver."

Production has already begun on the project and a launch date is set for late October, 2003. "The turn-around time on the project is considerably quicker than usual but the site launch is timed to coincide with a new version release of one of their key software products." Said Mr. Byblow.

About Netgenetix Media
Netgenetix Media Inc. is an Internet development company specializing in multi-tiered web based solutions such as web site design and architecture, e-commerce, database development, internet marketing and web hosting. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.

Netgenetix Media, a prominent provider of web-based solutions in Canada, announced today the unleashing of www.design-studio.com for the Lower Mainland industrial design trend-setter DESIGNSTUDIO Inc.

From concept development to research to prototype development Design Studios Inc. handles all facets of industrial design. In March of 2003 DESIGNSTUDIO turned to Netgenetix Media to design and build their next internet presence. Now, with their new site developed by Netgenetix Media, the Burnaby based company is storming forward in the industry while all their customers see are blue skies.

When arriving at www.design-studio.com for the first time, clearly, a visitor first notices the clean and creative design. "While DESIGNSTUDIO wanted a unique navigation system they still wanted it to remain clear and functional. The true challenge for us was that DESIGNSTUDIO's owners are designers as well. As any designer knows, pleasing other creative people is one tough task." reflected Andre Bussanich, Creative Director at Netgenetix Media. "We worked closely with them and the result was overwhelmingly positive. The fluid design sets this site apart from their competitors and everyone involved is ecstatic!?"

But don't let the picture perfect front end wow you into thinking it's all for show. The new design-studio.com features information about the company's renowned prototyping and design solutions and other relevant industry information. Together these sections educate prospective customers about the value of the company's solutions. In addition, the site showcases convenient client account access and other features designed to increase electronic transmissions and data exchange between DESIGNSTUDIO and its current customers.

About Netgenetix Media
Netgenetix Media Inc. is an Internet development company specializing in multi-tiered web based solutions such as web site design and architecture, e-commerce, database development, internet marketing and web hosting. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.'

Netgenetix launches the Ronald McDonald House 'Pen Buy' program. This feature enables RMH to sell merchandise online in order to raise money for the children's house. One of the first items available are pens. The Pen Promotion is sponsored in part by Impaxia Promotions www.impaxia.com (web site also developed by Netgenetix Media).

This fundraising effort will seek raise funds to continue renovations on the house as well as assist in maintaining the daily expenses of the house. "With Internet users in BC reaching 80% this year, ecommerce functionality is critical. It is one more very important way people can give and support this worthy cause."  says Tom Nguyen, Sales Manager for Netgenetix Media Inc.

The Promotion is called 'The Write Thing To Do'. By simply purchasing Ronald McDonald House pens, your office will help keep the doors open to a very special place, the house that love built. These pens make a perfect item for the office, home or gift.

The development involved features such as, automated credit card processing, payment confirmation, security encryption, auto responders for notification of orders, and an order management control panel. www.ronaldmcdonaldhousebc.com.

About the Vancouver Ronald McDonald House:
The Vancouver Ronald McDonald House is owned and operated by the nonprofit organization Children's Family House Society of BC, opened on Oct 4, 1983. This 3-storey House has 14 bedrooms and a unique greenhouse-style children's playroom. The House is situated on a beautiful piece of land in a suburb of Shaughnessy which is about 10 minutes from the Children's hospital. McDonald's Restaurants, while a strong supporter, neither owns nor operates Ronald McDonald Houses. McDonald's created Ronald McDonald Children's Charities to help provide startup funds for the Ronald McDonald Houses. The charity was so successful in its fundraising efforts it expanded its mandate from assisting the Houses to also providing grants to eligible children's charities nationwide. In fact, every Ronald McDonald House in Canada is owned by a local charitable organization and administered by volunteer Board of Directors, which is run by volunteers and supported with charitable donations from caring people like you.

About Netgenetix Media
Netgenetix Media Inc. is an Internet development company specializing in multi-tiered web based solutions such as site design and architecture, e-commerce, database development, online marketing and web hosting. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals. Netgenetix Media offers a very special low rate to non-profit and charitable organizations. Netgenetix proudly often donates many of its services to charities in its community including the Greater Vancouver Food Bank www.foodbank.bc.ca and the Extreme Kindness Across Canada Tour www.extremekindness.com

Netgenetix Media was commissioned in January to develop a sophisticated web portal for the Ciserv Group of companies. Now complete, this portal acts as the main gateway for the newly formed company. The Ciserv Group is owned by the global giant, Wartsila Group. Wartsilla is the worldwide supply leader in ship power and a major provider of solutions for decentralized power generation and Ciserv will act as the Reconditioning Support arm of the mega-company.

"With such a large group of companies working under one umbrella it's really many sites built into one cohesive and comprehensive unit; complex in design, but simple in usability" said Netgenetix Vice President, Leigh Byblow. "We're extremely happy with the way our two companies worked together to bring forward solutions that would bring this project to life."

Because Ciserv is in a major growth phase, acquiring companies from around the globe, it was crucial that the new site be completely scalable. The portal includes a sophisticated administrative application that allows Ciserv's in-house administrators to have complete control of the web site including, site architecture, e-commerce transactions, authentication, and content management. These powerful, centralized features give Ciserv the ability to manage their online initiative. Netgenetix has achieved that number one, mission critical, objective of scalability and Ciserv can easily accommodate their growth with minimal, if any, future involvement of 3rd party developers.

About Netgenetix Media
Netgenetix Media Inc. (http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web based solutions such as site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.

About Ciserv
The Ciserv Group (http://www.ciserv.com) today offers the widest range of reconditioning support for diesel engine components and tailored services for power plants and a variety of ships equipment including auxiliary equipment, boilers, control and automation equipment and general steelwork. With the application of the latest technology, expertise and design, Ciserv can provide full OEM quality and warranty for all reconditioned components.

Netgenetix Media, a leading BC technology consultancy firm, today announced that the Yukon Tourism Education Council (YTEC) Job Board web site has launched. This multi-dimensional web initiative, allows YTEC's tourism industry members to post available jobs on the site their awaiting job seekers.

"Imagine a place where employers and potential employees can meet even though they are thousands of miles apart. Now imagine that all these people had 2 things in common...a passion for tourism and a love of the rugged beauty of our Territory. That place now exists," said Darlene Doerksen, Executive Director at YTEC. "Thanks to Netgenetix Media the Yukon Tourism Education Council can now bring these passionate people together."

Along with design, development and deployment, Netgenetix will also assist YTEC with online marketing and ongoing maintenance and support. In addition to Netgenetix's technology strengths, the company's Vice President and YTEC's project Team Leader, Leigh Byblow has a deep understanding of the Yukon.

"I was fortunate enough to spend many years in the Yukon so I had the opportunity to witness the cyclical nature of many of its industries. I also witnessed first hand how when other sectors are hurting, the Territory becomes even more dependant on Tourism to keep the economy moving. This job board gives residents and would-be residents a powerful resource when seeking employment and employees. YTEC understands the value of leveraging the Internet to improve their offerings and this culminates in a better product offering for their users."

Ms. Doerksen ended with "Netgenetix delivered an online application that will have a positive economic impact on our Territory." YTEC is now in the process of populating the site with postings and notifying its membership of the new resource. They expect the great deal of interest with Territory officials to transform itself into a great deal of site traffic over the course of the year.

About Netgenetix Media
Netgenetix Media Inc. (http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web based solutions such as site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.

About YTEC
The Yukon Tourism Education Council is an organization that addresses industry's need for a coordinating body to undertake the human resource issues facing the Tourism Industry in the Yukon. We provide training and education products to tourism and service businesses, in an effort to enhance the growth of a professional training culture in the industry, which leads to a stronger workforce.

Newly developed industrial giant, Ciserv Industries, has commissioned Netgenetix Media to design and develop their web presence. Ciserv Industries is owned by European juggernaut, Wartsila Group. Wartsilla is the worldwide supply leader in ship power and a major provider of solutions for decentralized power generation.

Netgenetix Media, located in Vancouver's Yaletown, announced today that it will design and develop the Ciserv Industries' site. The new site will include a sophisticated administrative application that will allow Ciserv's in-house administrators to have complete control of the web site including the management of its e-commerce transactions, web tracking and content management. These powerful features allow the staff at Ciserv to track all aspects of their online initiative. Ciserv is in a major growth phase and is acquiring companies from around the globe. The new site is completely scalable and Ciserv site administrators can easily accommodate this growth without the future involvement of 3rd party developers.

The hybrid flash and HTML site will showcase the many services that the Ciserv Industries group of companies offer. An intuitive navigation structure and enhanced information architecture will improve the overall effectiveness of the new web site. With the addition of a robust and scalable database infrastructure, this web site will emphasize more than the service and product line aspect of their business; it is the front line to their vast company.

"We are excited to be working with Ciserv on a project of this magnitude." says Solomon Wong, Account Manager at Netgenetix. "To have a company of Ciserv's size and global recognition choose Netgenetix as its developer is a real honour."

This highly anticipated website will be completed in March of 2003, in conjunction with the launch of Ciserv's global online initiative.

Netgenetix Media Inc. is one of British Columbia's premier web development firms, specializing in multi-tiered web based solutions and offering services such as site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.

Offering premium incentives and promotional items online, Impaxia promotions launches their new web site at www.impaxia.com.

Netgenetix was able to create a site that provides visitors a simple and clean preview of their online promotional item catalogue. The sensual, warm design of the site emphasizes the personal, one-to-one service that Impaxia offers its clientele. Netgenetix Vice President, Leigh Byblow states, "Impaxia Promotions offered us an opportunity to incorporate many custom web applications into one project. Our team proved once again that we can rise to the challenge of even the most complicated of projects. We're very happy with the outcome."

Anna Colavecchio, President at Impaxia Promotions, envisions a long-term relationship with Netgenetix. The second phase of the web site, includes a dramatic content increase with enhanced management features and a dynamic sample page where the client can apply their logos to merchandise for sampling. "Netgenetix offers a superior product with superior customer service. Their integration of my e-commerce, database and design were impeccable and affordable." said Colavecchio

Founded by Anna Colavecchio in 1997 and previously named Bright-I Marketing, Impaxia Promotions is looking forward to increasing their client base, industry verticals and market share. Some of their clients include, SyncroServ, a subsidiary of Bentall, Ronald McDonald House, the Georgia Straight and Vancity Credit Union.

Netgenetix (http://www.netgenetix.com) is a dynamic web development firm specializing in multi-tiered web based solutions for driven companies like yours. Netgenetix media can help you harness and secure your online corporate identity to ensure your company reaches its goals.

Just four weeks ago Vancouver based Internet development company, Netgenetix Media launched a hockey portal geared towards recreational hockey players called PickUpHockey.com. The site's main focus is to help hockey players find other hockey players for recreational and pickup hockey games in their region. You can also post and find games, arenas, leagues and even tournaments all across North America.

PickUpHockey.com is a North American portal site designed to create an online community for recreational ice and roller hockey players of all skill levels and ages. The site is sponsored by international hockey equipment manufacturer ITECH Sports Products Inc. and is a virtual place used to gather recreational hockey players together in one space for easy communication. And to top it all off this is an absolutely free service!

In the first 2 weeks PickUpHockey.com had almost 500 members and after 4 weeks they are close to having 1000 members across the continent! The split is about 50/50, Canadian and American members. The management of the site is forecasting 5000 members before the end of this year's hockey season in May. When asked why he felt the site was having such a huge success thus far, Netgenetix partner and avid hockey player, Leigh Byblow, responded, "There was just an incredible need! There existed a massive vacuum in the space that needed to be filled. I've been playing hockey my whole life and I know just how frustrating it was finding games in your area and other players your own age and skill level to play with. With the advent of the internet there is no need for us to continue like that. PickUpHockey.com solves that frustration"

How does it work you ask? The site is built around an online database that allows individuals to submit and search for players, goalies, referees, timekeepers, games, leagues, arenas and tournaments. People simply register and enter their profiles. Other hockey people then search the SQL database to find appropriate individuals to fill spots at their games etc. If there are profiles that match the criteria you searched upon, a list of matches will be displayed. You then simply use the web site's private email messaging system or use the appropriate phone number displayed in their profile to make contact. The same goes for games and leagues etc. so if you're in the mood for a pick up game just run a search in your area to locate a game near you. In addition to this free service the site regularly offers it's members some pretty cool prizes like free ITECH hockey gear and other merchandise.

Netgenetix (http://www.netgenetix.com) is a dynamic web development firm specializing in multi-tiered web based solutions for driven companies like yours. Netgenetix media can help you harness and secure your online corporate identity to ensure your company reaches its goals.

Respected worldwide as the leader in hockey product innovation, ITECH Sport Products Inc. announced its affiliation with Netgenetix Media to officially sponsor PickUpHockey.com, an online community portal for recreational ice and roller hockey players of all skill levels and ages.

John Balash, Marketing Manager, ITECH Hockey, states, "It is with great anticipation that we embark upon this bold new global hockey initiative. ITECH has always been a proud sponsor of vehicles designed to promote the sport of hockey at all ages and skill levels and this project is a perfect fit for ITECH.com, our Total Hockey Resource Center. In addition to this, PickUpHockey.com will also act as our premier sponsor of ITECH.com Design A Mask page."

PickUpHockey.com is a virtual space where recreational hockey players can find other players, goalies, referees, timekeepers, pick up games, recreational leagues, and arenas in their area. Visitors simply enter their profile into a database, specifying approximate age, skill level, contact information, availability and general location. Other players, team reps, and league organizers then search the database to find matching individuals to fill spots at their games.

"We are quite excited about this online venture as it truly encourages interactivity and unity within the recreational hockey community. Our affiliation with Itech Hockey was a natural fit for our new web portal. Itech's progressive approach to internet marketing and their leadership position in the hockey equipment industry were precisely what we were looking for. The future membership of PickUpHockey.com will demand a leading edge sponsor and Itech Hockey is that and more." says Leigh Byblow, Vice-President and Co-Founder of Netgenetix Media.

This winter, PickUpHockey.com will include a league stats manager, a printable rule book that will house every regulation from various North American hockey associations, online hockey pools and wireless accessibility for members to search the database by cell phone or wireless device!

Netgenetix (http://www.netgenetix.com) is a dynamic web development firm specializing in multi-tiered web based solutions for driven companies like yours. Netgenetix media can help you harness and secure your online corporate identity to ensure your company reaches its goals.

Funcouver offers information on the municipal election candidates in-order to generate interest in the election polls to the 18-35 yr olds. The site is an informational resource with the goal of educating the general public on the benefits of living in Vancouver. The site was also designed to support the candidates more focused on putting the "fun" back into Funcouver.

The operators of Funcouver.com felt that the challenge is to appeal and motivate at least 5000 young voters to turn out to vote in Vancouver's Civic Election. The site will be updated daily and the integration of the web-tracking application allows the Funcouver.com management to accurately measure the success of the web site. The result will be a web presence that provids Funcouver with a valuable marketing resource to provide information to its target market.

Netgenetix Media is your premiere Internet development company specializing in web site design, e-commerce, database architecture and online marketing. With a strong emphasis on innovative custom web applications and 3rd party software integration, Netgenetix Media can help you achieve your online goals.

Netgenetix Media has announced plans with Orca Bay Sports & Entertainment today to create, host and deliver its latest online email promotion and is in discussions to deliver future campaigns as well.

Orca Bay Sports & Entertainment Group is committed to providing high-profile entertainment events and is also a big community player in the Province of British Columbia. The owners of the Vancouver Canucks NHL franchise, Orca Bay, approached Netgenetix to offer its expertise to its online marketing initiatives for the NHL team.

Netgenetix?s unique design will utilize player-less video technology that deploys video playback directly in an email program such as Microsoft outlook.  Upon completion of the project, Netgenetix will have deployed this video email promoting season?s tickets and ice pack tickets to over 20,000 Vancouver Canucks fans.

"Through the creation of a video email campaign, Netgenetix will develop a highly energetic and emotional product for Orca Bay. The playerless video will increase the campaign's stickiness and produce a strong viral-marketing component." comments Tom Nguyen, Sales Manager for Netgenetix Media.

Netgenetix will combine it's solid design sense, and technical know-how to create a memorable email campaign. As we clearly state in our Mission Statement, we know that this project has to be edgy and exciting but we also know that it has to be within the realm of usability. If your customers can't use something due to technological restrictions then it's of no use to then. That is why the Clipstream technology is so attractive, you don't need a plugin. Netgenetix believes that the management of the user experience is imperative to the design and ultimate success of this and future email campaigns.

Netgenetix (www.netgenetix.com) is a dynamic web development firm specializing in multi-tiered web based solutions for driven companies like yours. With a strong emphasis on innovative custom web applications and 3rd party software integration, Netgenetix Media can help you achieve your online goals.

The Greater Vancouver Food Bank launches new web site on March 19, 2002 in cooperation with Netgenetix, an Internet solutions company. The enhanced www.foodbank.bc.ca will allow visitors to retrieve information on the Food Bank more easily and efficiently. The site is designed to educate people regarding the Food Bank, how it operates, and communicates to the public the importance of both their monetary and food donations.

Netgenetix Media has also integrated web tracking software and performed search engine submissions, allowing the Food Bank to monitor the success of their online presence and optimize their web initiative. These features, combined with a soon to be released new online donation page, will give them the tools necessary to better assist the thousands of people suffering from hunger in the Greater Vancouver Region.

"The objective of the re-design is to improve supporters confidence when donating online," explains Tom Nguyen, Sales Manager for Netgenetix Media. "The campaign is designed to build confidence and increase support for the local Food Bank, while simplifying the process of giving and receiving donations." The new web site will equip the Food Bank with the necessities to increase community support and meet their mandate of providing food and related assistance, regardless of circumstance and without compromise to people in need.

The Food Bank operates 18 direct distribution centres in Vancouver, Burnaby, New Westminster, and the North Shore. In a period of one year, over 5,000,000 pounds of food is distributed through these depots providing food to 9,000 people each week, including almost 3,000 children.

Netgenetix Media is a dynamic web development firm, specializing in multi-tiered web based solutions for driven companies like yours. Netgenetix Media can help you harness and secure your online corporate identity to ensure your company reaches its goals.

Netgenetix Media announced today that Profiles Global Inc., headquartered in New Brunswick, Canada has selected the web development firm to take their brand to consumers on the Internet. The initial site was launched in December of 2000, and the final phase of the site will be launched in June of 2001.

"We're confident that Netgenetix can separate us from our competitors and give us the technological edge we need for our brand to excel in the online market." announced David Veale, Vice President of Marketing at Profiles Global Inc.

"This site covers all angles of web development; e-commerce, a content management system, visual design, and web based software, it's really going to be an excellent opportunity to showcase our abilities" said Leigh Byblow, Vice President of Production for Netgenetix Media. "We're very excited about going into development later this month.

Netgenetix Media helps resolve the complex issues surrounding online ventures and offers solutions in visual design, database architecture, streaming media, interactive development and e-commerce.

Profiles Global was created to work with an organization's most important and valuable asset, its people. They help organizations hire, train, motivate, and manage their members through the use of behavioral assessments and other educational tools.

About Netgenetix Media Inc.

Netgenetix (http://www.netgenetix.com) is a dynamic web development firm specializing in multi-tiered web based solutions for driven companies like yours. Netgenetix media can help you harness and secure your online corporate identity to ensure your company reaches its goals.

Netgenetix Media and Global Investment Financial Group Inc. (GIG: CDNX) announced today, subject to Canadian Venture Exchange approval, Global Investment Financial Group's acquisition of an Integrated Web Based Revenue Transaction System from Netgenetix Media Inc.

This Integrated System, with an unlimited user capacity, will feature online subscriptions, credit card processing, alternative payment methods, billing, and bank reconciliation. It will also provide customer support, automated e-mail notification system, online statement review, and a RADIUS interface with an automated provisioning system compatible with multiple computer platforms. The system is integral to Global?s commitment to penetrate the North American market as an Internet Service Provider in partnership with AT&T Canada.

Netgenetix Media Inc. will implement the tailored made software suite, which integrates seamlessly with the Investment.com web site and its strategic partners. This comprehensive online billing and account system represents the interface between the members and the Investment.com community and marketplace. In addition, Netgenetix will continue to develop and customized the system?s back-end to accommodate the variety of new products and services as they become available.

?The implementation of this Integrated System is a key fundamental development in the future of the Company as it will permit the Company to effectively manage the automated revenue collection for its stable of web-based products and services,? stated Leo Chamberland, President and CEO of Global. ?An automated front-end to back-end billing system will allow us to keep our burn rate low as our revenues ramp up.?

"We're excited to offer this solution to Global Investment Group. Global's choice of Netgenetix validates our expertise in web solutions integration," said Zunaid Khan, Business Development Manager at Netgenetix. "The implementation of our system into their online operations and the continued development will give them the efficiency to run at the transaction rate needed. Our modular system was perfect, it allowed Global to have the right customised features for their unique needs"

Currently, the system is being beta tested and is expected to be fully operational in October 2001.

About Netgenetix Media Inc.

Netgenetix (http://www.netgenetix.com) is a dynamic web development firm specializing in multi-tiered web based solutions for driven companies like yours. Netgenetix media can help you harness and secure your online corporate identity to ensure your company reaches its goals.

Netgenetix.com announced today that Reelsense.com has won the prestigious "Site of the Month" award from Destiny Media for May 2001. The award is presented to the top site to take advantage of Destiny Media's playerless streaming technology. Reelsense.com is a flash based movie trailer and review site with a unique hillbilly twist.

"We knew the team was building an amazing site right from the beginning. The cutting edge streaming technology and the creative nature of the site allowed us to let our imaginations run wild…" said Vice President of Production, Leigh Byblow. "…combine that with this much talent and we couldn't help but be excited. This award just adds the icing on the cake"

"The Reelsense.com site is now the premier marketing web site for our sales team when they're out promoting our Clip Stream technology." announced Tom Nguyen of Destiny Media. "The Netgenetix team captured the awesome ability of our products. We examine a lot of sites before presenting this award but their work on this project made it an easy decision to make. We're looking forward to working with them more and we think they will prove to be an important partner in the placement of our product in the market."

Netgenetix Media helps resolve the complex issues surrounding online ventures and offers solutions in visual design, database architecture, streaming media, interactive development and e-commerce.

Netgenetix Media announced today that the international artist's site, CaldwellArt.com, has officially launched. The site showcases Chris Caldwell's work in a flash-based interactive presentation.

"When designing an artist's site, an understanding of their work and vision is imperative." announced Andre Bussanich, Art Director at Netgenetix Media. Chris's illustrations are very detailed so we wanted to compliment it with a clean design and let her work show through."

"The site was a natural fit for our creative talent here. Andre's team did a thorough job of pulling the site together and everyone was amazed at their work. It tied brilliantly into Chris's own style!" said Vice President of Production, Leigh Byblow.

"I'm tremendously pleased with the site!" said artist Chris Caldwell of Caldwell Productions. "The site goes beyond my original expectations and I'm more than happy with my decision to work with Netgenetix Media, the talent there is quite apparent."

Netgenetix Media helps resolve the complex issues surrounding online ventures and offers solutions in visual design, database architecture, streaming media, interactive development and e-commerce.

International Artist chooses Netgenetix Media to build online presence.
Netgenetix Media announced today that international artist, Chris Caldwell, has chosen their firm to develop her site. The site, to be launched at the end of April, will be a flash-based presentation displaying her portfolio and commission information.

"It's quite an honour to have Chris choose our company to develop her site. It's going to be a challenge and possibly a little humbling to design a site for an artist of her stature, but we're up to the task." said Vice President of Production, Leigh Byblow.

"I've shopped around for developers and it was obvious to me that Netgenetix Media had the skills and understanding to develop a presence for me on the web." stated artist Chris Caldwell of Caldwell Productions. "Most importantly they made me feel comfortable with the technology and showed me what it could do for my company."

Netgenetix Media helps resolve the complex issues surrounding online ventures and offers solutions in visual design, database architecture, streaming media, interactive development and e-commerce.